MAKE YOURSELF STAND OUT


Real estate professionals can distinguish themselves from the competition by giving prospects what they want. And how do they find out what clients want? They ask them. Once they know prospects’ wants and needs, agents can create customized programs. Additionally, agents should offer a Unique Selling Proposition (USP) that states who they are, what they do and the benefits of doing business with them – and they must deliver the USP clearly and within 60 seconds. Before creating a USP, Realtors must determine what makes their business unique, whether their homes sell faster and for more money, whether they save buyers time or money, what their costs are in comparison to competitors, whether their marketing programs and strategies are aggressive, and whether they offer more service and a better value than their rivals. When developing the USP, they should offer something unique, be specific in their statements, offer relevant services and information, ensure their message is believable, focus on a certain niche that is not too large or too small, and deliver the message in just a few words.

Source: RISMedia (03/04/09) Proctor, Craig
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