EVERYONE ONBOARD?

One of the keys to realty success is providing stellar service to clients continually and consistently, but how do you maintain that level of service when your business grows too big? At some point, an individual sales associate needs to work with a team to maintain that level of service for a growing customer base, and failure to delegate some of the work could lead to service gaps. Additionally, failing to firmly set a service philosophy and instill it in team members could also backfire. To avoid problems, realty professionals should define their service standards, including how often to communicate with sellers; how frequently to make calls, send e-mail or mail written reports; how often to meet in person with clients and where; how to receive and share feedback; and what marketing approaches to use.

Source: Realty Times, Dirk Zeller (07/07/08)
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