Not all clients are worth a Realtor’s time

ORLANDO, Fla. – July 13, 2009 – Real estate professionals should have a list of criteria a prospect must meet in order to become a client, taking into consideration the amount of time and effort that must be spent on each transaction.

To avoid wasting time and energy, agents should gauge the buyer or seller’s motivation by determining when they plan to move; and they should find out whether they have the financial resources to close the deal by requiring buyers to provide a pre-approval letter from a lender or to meet with the agent’s lender.

Agents should gauge whether the prospect has reasonable expectations, respects their time and expertise, tells the truth, and does not pose a moral or ethical compromise.

Finally, agents must determine whether the prospect could become a satisfied client and whether the commission to be earned is appropriate for the time and energy they must commit to the transaction.

Source: Realty Times (07/10/09) Zeller, Dirk

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