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Dream Big!
Virtual staging sparks vacant home sales 


SAN FRANCISCO – July 21, 2009 – Real estate agents are building on the concept of online property listings, going a step further by digitally enhancing empty homes to make them more visually appealing. The practice, known as virtual staging, entails a Realtor e-mailing photos of a vacant residence to a professional stager who then adds images of furnishings, art work and other items that give the house a more inviting feel.

“Four bare walls don’t give a true picture of the potential of a home,” says Dennis Miller of Virtual Staging Solutions in Cranford, N.J.

It’s becoming a popular marketing tool in today’s troubled economy, which has increased sales of foreclosed properties that tend to be empty. Moreover, sellers hit by the declining value of real estate are unlikely to shell out additional funds for traditional staging of their home.

In addition to vacant homes, Realtors increasingly use virtual stagers to improve the marketability of homes that are already furnished. In those cases, the agent emails photos of several views of rooms to a virtual stager, who then provides recommendations for improving the presentation. The tips can be as simple as lowering a toilet seat or giving a room some personality through the addition of lamps or throw pillows.

Source: San Francisco Chronicle (07/19/09) Richter, Judy

© Copyright 2009 INFORMATION, INC. Bethesda, MD (301) 215-4688

  Related Topics: Marketing, Seller services
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