CUT OUT THE MIDDLEMAN

Most real estate pros want only qualified leads – ones destined to eventually become closed deals – and some don’t believe that online technology is best suited for the task. Top-producing agents once depended on networking groups, mailings, professional branding and lead generation firms before search engines, blogs, podcasts and online communities were invented. Social Media Systems President Barry Hurd says online lead generation firms account for a large number of Web advertisements. These firms charge between 2 percent and 200 percent more than what they pay for the ads to generate the leads, and Hurd believes it’s less expensive and more effective for associates to eliminate the middleman. According to Hurd, real estate professionals should consider placing their own ads in magazines, newspapers, Web sites and search engines.

Source: RisMedia.com (09/17/07) Hurd, Barry
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