MAKING A NICHE

Real estate professionals need to find a niche in the current market to distinguish themselves from the competition. Targeting Canadian buyers of local properties, for instance, has become a specialization for some property practitioners in the Southwest Florida market. Experts say agents and brokers should first research the market to determine the segments not being served by competitors and quickly make a move before rivals jump on the bandwagon. Read more about Florida niche markets and business success strategies at: http://media.floridarealtors.org/greattimetobuy/SuccessStrategies/Opp-article-1.asp

Source: Sarasota Herald-Tribune (FL) (09/22/08) P. D8
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