TO BLOG OR NOT TO BLOG, THAT IS THE QUESTION

Just 4 percent of real estate agents have blogs, according to NAR, but experts underscore their importance as an inexpensive Internet marketing tool. Among other results, blogs can boost Web traffic, offer up-to-date information to clients, generate prospects, enhance interaction with an agent’s target audience and help agents position themselves as local experts. However, blogging only makes sense if agents are willing to devote time to updating their blogs on a weekly basis. Agents must like to write and be committed to boosting online business. However, outsourcing the job is another option if a realty professional has neither the knack for prose nor the time to invest in a blogging.

Source:
Realty Times (10/06/08) Fossland, Joeann
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