KILLER COPY FOR YOUR WEB SITE

Realtors’ Web sites are often carbon copies of one another, featuring a picture with a tagline about helping people find their dream home, and accompanied by a mortgage rate calculator, MLS search, home pictures and listings. However, to grab visitors’ attention, Realtors must distinguish their sites from the competition. They can do this by providing information relevant to their particular niche, making content brief, engaging readers with open-ended questions, and keeping their message positive. Finally, they should use stories to illustrate their points and wait until the end to wrap up anecdotes so that visitors continue reading.

Source: RISMedia (11/18/08) Aleagha, Peyman
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