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Outstanding Design Winner National Association of REALTORS
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Articles relating to "Advertising":

Do-not-call fees increase
Effective Sept. 1, 2006, the Federal Trade Commission (FTC) will increase fees for access to the federal Do-Not-Call Registry. For individual area codes in excess of the five free codes, the fee will jump from $56 to $62.
 
Say it Right to Sell it!
The housing slowdown poses a challenge for brokers who write property descriptions, and experts note brokers need to change their language to attract prospective buyers.
 
Survey: Homebuyers generally ignore media reports on housing
Can you trust the media? An NAHB survey of potential homebuyers found that consumers ultimately make a buying decision based on personal needs and current conditions, including mortgage rates and home prices, rather than news reports.
 
Keyes offering cash incentives in slow period
Miami-based Keyes Co. has launched its 30K Program, in which home sellers pay an upfront fee of $1,000 for extra print, e-mail, and direct-mail marketing. Participating homes are identified in the Multiple Listing Service as being part of the initiative.
 
Four ways to bring more FSBOs into the fold
Converting a FSBO into a client takes more than selling yourself or your company; it takes convincing a prospect of the value the entire real estate industry can offer, trainer Darryl Davis said during NAR’s 2006 Conference & Expo in New Orleans.
 
Treat your Web site like your busiest office
Want to make your Web site more relevant and effective for clients in today’s marketplace? Sherry Chris, chief operating officer of Prudential Realty California, says it helps to be generous with listing information and to spend money on Web advertising.
 
Help employers help you
NAR has launched a campaign to create more affordable housing opportunities for public and private sector workers. Called "Home from Work," the program encourages and trains Realtors nationwide to work with businesses to develop employer-assisted housing (EAH) benefit plans for their workers.
 
Adjusting to today’s market
NAR announced publication of a new book, “1,200 Great Sales Tips for Real Estate Pros.”
 
Florida popular place to live nationally and internationally
A first-time public opinion survey asked the question: Where do you want to live? Americans picked Florida as their third favorite state, with North Carolina first and Virginia second. Internationally, Florida ranked No. 2, surpassed only by California.
 
No signs of slowing for real estate TV
"Million Dollar Listing," which has its season finale this week on Bravo, is one of several reality shows -- others include "House Hunters" on HGTV and "Flip This House" on A&E -- that base much of their drama on home buying and selling
 
Four ways to foster a fast sale in a slow market
A tougher housing market means that real estate practitioners must take every opportunity to get their listings noticed. Here are some ways that sellers can work with their practitioners to foster a faster sale
 
Flagler County remains national leader in housing growth
WASHINGTON -- Sept. 14, 2006 -- For the second year in a row, Flagler County, Fla., had the highest rate of growth in the number of housing units of any county in the nation, according to just-released U.S. Census Bureau estimates.
 
Allstate Floridian seeking homeowner rate hike
TALLAHASSEE, Fla. (AP) -- Sept. 14, 2006 -- Allstate Floridian, the state's third-largest home insurer, asked state officials Wednesday for permission to raise premiums for some of its homeowner and condominium policies.