‘Brand conflict’ a challenge for real estate execs (7/16/2014)
Survey: Most brokers think their company brand outshines Zillow, Trulia, etc., but admit consumers can get confused when franchises and agents brand too.
3 ways to set buyer expectations
From the get-go, real estate pros can put a buyer at ease by telling them what to expect during the transaction, including if multiple offers are common.
Rules for referrals (6/12/2014)
Real estate pros should develop a consistent and successful referral strategy, including setting aside time to cultivate referrals and asking for them politely.
SBA’s ombudsman can simplify fed agency problems (5/28/2014)
Small businesses have help if facing unfair or excessive regulatory issues by the federal government – SBA ombudsman has authority to conduct a fairness review.
Real estate assistants often misclassified (5/14/2014)
Labeling one as an independent contractor saves paperwork and personnel taxes, but the Labor Dept. has rules. Break them and the penalties and fees can be costly.
A Fla. real estate license will cost less (5/5/2014)
Starting July 1, many license renewals will cost 20% less, helping Realtors who renew in the third quarter. It’s not a fee holiday – it’s a permanent reduction.
645,000 phone numbers now on Fla. Do-Not-Call list (4/24/2014)
Two years ago, it became free to add a phone number to the state’s do-not-call list. As a result, the list has expanded by 545,000 phone numbers.
Real estate agents learn to defend themselves (4/24/2014)
Agents face danger every day when they visit vacant properties or join clients for home showings. To stay safe, some take a self-defense class.
E&O premiums are rising yet still poorly understood (2/21/2014)
If an agent represents his own home, is it covered by E&O insurance? Possibly not. Brokers should consider more than just price when choosing a policy.
Most Fla. real estate brokers expect higher profits (2/14/2014)
Latest Fla. “Profile of Real Estate Firms” finds 70% expecting higher profits over next two years, 46% recruiting agents and 72% anticipating more competition.