Digital marketing: Turning leads funnel upside down (4/27/2016)
The ability to target a specific audience with a personalized message equips marketers with an effective and proven approach to pinpoint marketing, says expert.
Survey: Real estate is the best investment (4/25/2016)
When asked the best place to put money in hopes of future returns, 35% of Americans surveyed said real estate. Only 22% said stocks or mutual funds while 17% said gold.
3 mistakes that can kill a Facebook page (4/22/2016)
Facebook is an ideal way to stay top-of-mind with clients, but follow the rules: Create a business page. If Facebook thinks you’re not playing by the rules, you’ll lose everything: photos, history and a primary marketing tool.
How do you close the deal with indecisive buyers? (4/22/2016)
It’s tough to commit $200K to an investment even if it’s your dream home property, but there are ways to guide clients and help them commit to a decision.
The dos and don’ts of retouching real estate photos (4/21/2016)
Buyers expect captivating photography in listings, but the use of Photoshop and other editing apps has some Realtors wondering: “How much is too much?”
Marketing insights: Why do Americans buy homes? (4/20/2016)
For many buyers, a home is an emotional draw before it’s a financial decision, and the top trigger for 52% of them isn’t new: They want a place to call their own.
Convert more buyer leads with your smartphone (4/18/2016)
The first recommendation is a big one: Answer calls right away. Many buyers have a Realtor A and B in mind, and if A doesn’t answer immediately, they move on.
Is Facebook losing its mojo? (4/12/2016)
The social media site started out as a place for friends to boast, kvetch and converse. But a study finds “original sharing” down as businesses take over content.
Make real estate listings pop (4/7/2016)
Agents often hire photographers and videographers – why wouldn’t they also hire a professional writer to stress “brands,” such as architects or appliances.
Tech can help agents – but start with basics (4/6/2016)
Technology can help real estate pros become more organized and productive, but it won’t automatically make struggling real estate businesses successful.
Are Facebook ads a good idea? (4/4/2016)
The short answer: Yes. Facebook ads generally cost less than other types, and the platform can help agents build personal relationships with potential clients.
A big market niche: City dwellers moving to suburbs (3/29/2016)
Many city residents want room for a growing family but find a transition to suburban life challenging. Where to go? Will I be happy? Some Realtors offer classes.
Realtors say 2 out of 3 clients are referrals (3/28/2016)
For sellers, it’s 3 out of 4 – but totals are only part of the equation. Family could make a referral, for example, because they’ve met the Realtor via Facebook.
Twitter decides to keep 140-character limit (3/28/2016)
Realtors who market on Twitter won’t have to start writing 1,000-word essays. Twitter toyed with the idea of longer Tweets but backed off after users complained.
Boost business with Facebook ads (3/23/2016)
Real estate pros can use Facebook ads as an affordable way to connect with new clients, but figuring out the purpose of their campaign is a crucial first step.
4 ways to sell outdoor space (3/19/2016)
The area outside a Fla. home is often as appealing to buyers as the interior, and a few upgrades, changes and presentation methods can make it more appealing.
Successful open houses require more than a yard sign (3/15/2016)
Open house success largely depends upon savvy marketing that builds excitement before the big day. Planning, execution and creativity are key.
Creative ways to use video (3/14/2016)
Video can do a lot more for agents than simply show off a listing. It can create a bond with viewers, maintain relationships and provide third-party references.
Do dogs in listing photos attract more views? (3/9/2016)
An Australia agent says she gets more buyer views if her dog appears in photos. It tells buyers that a home is pet-friendly – plus people like looking at dogs.
All successful marketing plans have this (3/8/2016)
Marketing plans come in all shapes and sizes, but successful campaigns also have similar traits, such as a budget, schedule and system for measuring results.
The future of online listing ads? Videos (3/4/2016)
Buyers cannot receive too much information online, and one expert claims that agents who offer videos get 73% more listings and 403% more buyer inquiries.
Should you outsource social media? (3/3/2016)
Some people love social media. Some people do not. If the latter, is it okay to pay someone to keep you active online? It can be, but there are pros and cons.
A top reason renters decide to buy? The rent (3/1/2016)
Only a “major life event” sparks more renters to consider homeownership. And as rents continue to rise, demand from potential buyers should follow.
Facebook emoji may help when ‘like’ won’t do (2/25/2016)
The simple “like” clicks have expanded to include “love,” “haha,” “wow,” “sad” and “angry” – and each post will now include a running tally for each reaction.
Clients all ask the same questions (2/24/2016)
A realtor.com survey created a list of most-asked buyer and seller questions. How much home can I afford? How much is my house worth? What if I change my mind?
Re-evaluate (or create) a linking strategy (2/23/2016)
Good content gets a website noticed, but search engines also look at clickable links to decide rankings – and some types of links can boost your online presence.
4 ways to reuse online content (2/22/2016)
Thanks to social media and the Internet, Realtors spend more effort creating content – but many ideas can be re-packaged to maximize impact and minimize time.
Twitter change could impact social media strategies (2/16/2016)
Tweets currently appear in chronological order, but Twitter says that will change: The new default view will be based on user engagement with “best tweets first.”
Your logo’s color sends a message (2/16/2016)
People associate colors with feelings, and some logo colors used by Realtors reinforce positive emotions – but negative colors may subtly push clients away.
Marketing leads: How to turn coffee into gold (2/15/2016)
Become a Starbucks regular, do routine tasks at a table and make sure everyone knows what you do. One tip: Use “Realtor” when ordering so a barista calls it out.
Confused by social media? There’s an app for that (2/11/2016)
Sombrero, a free smart phone app, trains inexperienced marketers to use social media. Each training plan covers 15-20 tasks that take less than 15 minutes to do.
Realtor.com unveils agent-client discussion forum (2/9/2016)
Potential buyers/sellers visiting realtor.com can now ask home-related questions at “House Talk,” with answers provided by participating Realtors.
Round, square, sharp? Your logo’s shape matters (2/8/2016)
Not all logos are created equal. New research suggests that even a logo’s overall shape can impact the way consumers perceive a brand.
Trending marketing tactic: Admit the listing is ugly (2/4/2016)
A small but increasing number of listings say things like “worst home in the neighborhood” to entice buyers seeking a bargain-priced home.
Help buyers commit by giving them what they want (2/2/2016)
According to a recent survey, Fla. has a home sale edge: The top reason (52%) people would consider moving is for a better climate or better weather.
Clients like to shop online. Why choose you instead? (1/26/2016)
Some shoppers click on Amazon rather than drive to Wal-Mart and search real estate online rather than call an agent. Convince them to pick up the phone.
How to create a website people actually visit (1/20/2016)
Why create a website that nobody can find? Or worse: What if people actually come to your website but then move on to without contacting you?
Tips for viral social media marketing (1/19/2016)
A “viral” story gets shared with thousands of online readers and becomes a free marketing tool – but it’s not always easy to create viral-worthy content.
Facebook retargeting may help agents (1/18/2016)
Wonder how those ads pop on Facebook – the ones that seem to know your interests? Facebook retargeting ads can do the same thing for a real estate business.
Activating the millennial first-time homebuyer (1/17/2016)
Millennials pass baby boomers this year as America’s largest demographic group, but they might need a push to enter the market, even though they want to own.
Study: A ‘bargain’ isn’t always a bargain (1/14/2016)
In 45% of markets studied, a listing that says the home is a “bargain,” “deal” or “value” often has an asking price on par with other nearby homes.
How do you choose a real estate farm location? (1/12/2016)
Real estate agents are frequently told to find an area and farm it. But what’s the best way to do that? There are several things they should consider.
Auction.com moves into transaction management (1/11/2016)
The website that started out pushing distressed property will change its name, include more high quality listings and add user tools to organize the process.
Online listing videos come alive with narration (1/10/2016)
YouTube’s highly advanced speech recognition technology can help video home tours outshine others that rely on elevator music.
Forget 140 characters: Tweet limits to expand (1/7/2016)
Twitter’s rollout date and new character limit are still being discussed, but a tentative April debut could allow users to post up to 10,000-character tweets.
Divorcing couples a unique Realtor market niche (1/7/2016)
Couples splitting assets have specific legal and personal concerns about selling a home, making it a unique market niche for Realtors who understand the situation.
How to rank No. 1 on Google (1/5/2016)
Realtors want their website to be at the top of a buyer’s or seller’s search engine query, and they already have an edge: Google gives more weight to local info.
Another reason to live in Fla.: Clean cities (12/17/2015)
RealtyTrac analyzed U.S. cities by zip code for superfund sites, polluters, brownfields and former drug labs; overall, most Fla. cities are low-risk places to live.
4 public relations trends shaping up for 2016 (12/15/2015)
According to Forbes.com, the traditional press release is dead. But content boosting is hot, along with paid social network promotions and online reputations.
Do expensive closing gifts lead to more referrals? (12/15/2015)
High-end buyers’ closing gifts keep growing more lavish, but many agents selling lower-end homes also hope a memorable gift will keep clients coming back.
Real estate pros pen purple prose (12/14/2015)
A realtor.com study found that high-end listings’ descriptions tend to have more adjectives and adverbs, longer sentences and flowery prose.
Grammar rules and texting don’t mix (12/10/2015)
English teachers will cringe, but a new study found that using a period in texts makes your message seem less sincere than one without punctuation.
Often overlooked buying segment: The military (12/7/2015)
Retired military buyers settle everywhere, and they tend to ask already settled friends for the name of a Realtor, making it a lucrative niche market.
Most millennials respond to emails within 16 minutes (12/1/2015)
How fast should you respond to a client email? A major study of 16B emails finds half get answered within one hour – and older adults write longer messages.
Getting your clients to open your emails (11/25/2015)
What’s the secret? Personalization. The more you personalize your emails to prospects, the more likely they are to read them, a new VentureBeat study found.
Avoid homebuyer myths (11/17/2015)
What’s increasing in demand? Tech use and environmentally friendly housing. And no, millennials don’t prefer renting – and not all boomers want to retire to Fla.
Communication key to success in high-tech world (11/17/2015)
As time passes and tech evolves, more and more people will start their home search online. Biz success depends on timely, informative and personable responses.
What’s the best time to post on social media? (11/13/2015)
A Pinterest post, for example, gets re-pinned 36% more often if viewers see it debut – and the best time for engagement tends to be between 2 p.m. and 4 p.m.
Realtor.com ad campaign criticizes Zillow (11/12/2015)
The new realtor.com ad shows a Zillow home listing, erases it, and says: “Searching for a home to buy on Zillow? You’re missing out on thousands like this.”
Don’t rely on e-mail, phone – get face-to-face (11/9/2015)
New research found an 85% engagement rate when information was delivered in person – a much better result than through any other type of communication.
Share this, not that: Successful social media posts (11/3/2015)
Social media works for Realtors who act more like friends than agents. People seek entertainment, and funny stories attract more readers than home listings.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.