4 tips to better blogging (9/23/2016)
Many real estate professionals use blogs to connect to their target market, but what helps a blog attract readers? Forbes columnist Neil Patel offers a few tips.
New law might assure the right to post bad reviews (9/21/2016)
It could become difficult to sue clients who write negative reviews. Congress is considering a bill that limits non-disparagement clauses and the right to sue.
The 3 calculations that maximize marketing dollars (9/21/2016)
Overwhelmed by metrics for impressions, click-through rates and keyword performance? Three important stats will tell you if marketing efforts are paying off.
Are you posting too often on social media? (9/20/2016)
Content is important, but so is consistency when marketing on social media. Post too often and clients may stop reading; post too seldom and they’ll forget you.
Old school marketing strategies that still work (9/13/2016)
You don’t always need flashy technology to make an impression on someone: Try using targeted email, a catchy slogan or offering promotional gifts.
Four ways to reconnect with clients (9/2/2016)
Lost touch with a former client? Reach out by giving them a call, or sending a handwritten personal note. Or, invite the client to catch up over coffee.
Three secrets of social media success (8/31/2016)
The formula for success on social media includes three building blocks for the real estate agent’s brand: consistency, volume and content.
Rookie marketing mistakes experienced agents make (8/29/2016)
There are inexpensive ways to stay top-of-mind with clients, but it takes a little organized background work – and many agents fail to effectively get the word out.
The one thing you must do to service clients? (8/26/2016)
Respond to their email, texts and calls within one hour, according to a market research study: 53% expect contact within one hour – 72% if they have a problem.
WalletHub: Fla. has 4 of top 10 retirement cities (8/24/2016)
The website rated 150 cities on affordability, health care, activities and quality of life. Of 11 Fla. cities, all ranked above average – and Orlando was No. 1.
Translation tool connects to global clients (8/22/2016)
With the realtor.org translation tool, you describe a listing in English but potential clients read it in Spanish – or Chinese or Dutch or 8 other languages.
News Corp posts profit on real estate growth (8/10/2016)
The new owner of Move Inc., which oversees realtor.com, posted a profit in 2Q that it credits to digital real estate success and a legal settlement with Zillow.
Networking builds business – unless you do this (8/2/2016)
Face-to-face meetings help form close bonds with others and give them a clear picture of who you are – but some conversational habits can do more harm than good.
7 things you shouldn’t say to clients (8/1/2016)
Sometimes, real estate agents’ tongues get ahead of their brains. Approach some client scenarios with diplomacy to keep your business relationship on track.
A better way to self-promote? Don’t be selfish (7/21/2016)
You want to promote your professional skills to potential clients and convince them to work with you, but it takes some finesse to avoid sounding arrogant.
Don’t just analyze the house – research the sellers (7/20/2016)
What are these sellers/buyers like? More importantly, how can I get them to like and hire me? Before that first meeting, a little research can give you an edge.
DOT and FAA finalize drone rules (7/19/2016)
The rule, which takes effect in late August, says a drone operator must be at least 16 and keep an unmanned aircraft within visual line of sight. It also specifies height and speed restrictions and other operational limits.
Pokémon GO for real estate – must or bust? (7/18/2016)
The new gaming app could be a way for real estate pros to connect with millennial buyers nostalgic for the original Pokémon game from the 1990s.
You’re judged by the photos you take (7/11/2016)
Good photos don’t just show off homes, they also land clients. Buyers will judge a Realtor by the pictures and the quality of the photography.
If all else fails, wear a panda suit (6/20/2016)
Wanting to attract more viewers to her listing, one real estate pro decided to wear a panda costume and take photos in the home in it for the listing ads.
Why go anywhere? Fla. cities top ‘staycation’ list (6/16/2016)
If you live in Orlando, the nation’s top theme park destination, why leave? Fla. has four cities in the top 10 for owners who take vacations without leaving home.
With marketing, ‘old school’ is now ‘new school’ (6/9/2016)
Thanks to websites, emails and social networks, Americans overdose on information, making face-to-face meetings one of the most effective lead generation tools.
How to dazzle on the MLS with drone photography (6/8/2016)
Buyers don’t care about aerial photos unless they highlight a listing’s great features, which sometimes requires a bit of staging and time-of-day considerations.
Break into the luxury market? Here’s how (6/7/2016)
“Luxury home buyers aren’t like other buyers,” says author Jim Remley. “You don’t find them in the same markets or sell to them the same way you do other buyers.”
Realtor.com’s new ads: You can ‘Bank’ on it (6/1/2016)
Realtor.com, which achieved marketing success with its “Own Home” TV commercials starring Elizabeth Banks, introduced two new TV spots this week.
3 ways to grow an online audience (5/23/2016)
If a single Facebook user sees up to 1,500 pieces of content per day, how can a Realtor post stand out? Build an audience by using methods that attract more eyes.
Real estate panel identifies growing niche markets (5/16/2016)
Who are tomorrow’s clients? A panel at NAR’s recent meetings identified three up-and-coming market niches and said that all buyers and sellers want an agent “they feel comfortable with.”
4 staging mistakes real estate agents make (5/16/2016)
Experience, skills and resources are more important than the cost of a home stager’s services. If spending money on staging, don’t make one of these mistakes.
Create advocates to sell your real estate services (5/12/2016)
Your advocates say things like “Oh, I know a great Realtor” when someone says they’re in the market – but it takes time, commitment and great service to create them.
Younger brokers look at ‘branding’ differently (5/4/2016)
For millennials, “branding” almost exclusively refers to the online persona they create, while older brokers usually consider logos, websites and ads first.
Digital marketing: Turning leads funnel upside down (4/27/2016)
The ability to target a specific audience with a personalized message equips marketers with an effective and proven approach to pinpoint marketing, says expert.
Survey: Real estate is the best investment (4/25/2016)
When asked the best place to put money in hopes of future returns, 35% of Americans surveyed said real estate. Only 22% said stocks or mutual funds while 17% said gold.
The dos and don’ts of retouching real estate photos (4/21/2016)
Buyers expect captivating photography in listings, but the use of Photoshop and other editing apps has some Realtors wondering: “How much is too much?”
Marketing insights: Why do Americans buy homes? (4/20/2016)
For many buyers, a home is an emotional draw before it’s a financial decision, and the top trigger for 52% of them isn’t new: They want a place to call their own.
Convert more buyer leads with your smartphone (4/18/2016)
The first recommendation is a big one: Answer calls right away. Many buyers have a Realtor A and B in mind, and if A doesn’t answer immediately, they move on.
Is Facebook losing its mojo? (4/12/2016)
The social media site started out as a place for friends to boast, kvetch and converse. But a study finds “original sharing” down as businesses take over content.
Make real estate listings pop (4/7/2016)
Agents often hire photographers and videographers – why wouldn’t they also hire a professional writer to stress “brands,” such as architects or appliances.
Tech can help agents – but start with basics (4/6/2016)
Technology can help real estate pros become more organized and productive, but it won’t automatically make struggling real estate businesses successful.
Are Facebook ads a good idea? (4/4/2016)
The short answer: Yes. Facebook ads generally cost less than other types, and the platform can help agents build personal relationships with potential clients.
A big market niche: City dwellers moving to suburbs (3/29/2016)
Many city residents want room for a growing family but find a transition to suburban life challenging. Where to go? Will I be happy? Some Realtors offer classes.
Realtors say 2 out of 3 clients are referrals (3/28/2016)
For sellers, it’s 3 out of 4 – but totals are only part of the equation. Family could make a referral, for example, because they’ve met the Realtor via Facebook.
Twitter decides to keep 140-character limit (3/28/2016)
Realtors who market on Twitter won’t have to start writing 1,000-word essays. Twitter toyed with the idea of longer Tweets but backed off after users complained.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.