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Articles relating to "Marketing":

Digital marketing now key part of real estate business (8/15/2017)
NAR survey: Social media sites are a vital part of real estate today, with 74% of Realtors in a recent survey saying “awareness” is their primary goal.

Facebook unveils ad product for real estate (8/14/2017)
Shopped for something online only to see ads for it everywhere? Facebook’s tool does the same thing, re-targeting users who visited an agent or broker's website.

Face-to-face vs. Facebook? You need both (8/9/2017)
Digital marketing through social media can put your name in front of a lot more people, but in-person meetings build bonds and create loyalty.

6 things that can make YouTube videos worthless (8/7/2017)
Visitors click on a video because it promised info they want – so give it to them early and keep it short. Have a Call to Action? Don’t bury it in the end.

Real estate literally going to the dogs (8/4/2017)
Survey: A top reason 1 out of 3 millennials buy a first home is to provide a yard for their dog. As a motivator, it outranked marriage and raising children.

Floridians keep pulling the plug on phone landlines (8/3/2017)
Is cold calling dead as a marketing tool? A new study found that more than half of Fla. homes no longer have a landline phone, and many of the homes that still have a landline use Internet-based services rather than traditional phone company plans.

3 prospecting strategies to help wrangle FSBO leads (7/24/2017)
Top FSBO leads are homeowners frustrated that their home hasn’t sold yet. With the right strategy, agents can often convince them to sign on as a client.

Google Search getting a lot more personal (7/20/2017)
Managed to get your website to appear near the top of a Google search? Will that change? Google has once again tinkered with its search criteria.

Afraid of commitment? 5 ways to nudge buyers forward (7/19/2017)
A home is a big scary purchase. If buyers balk, soft phrases can ease them toward committing without applying an unreasonable amount of pressure.

New twist to Craigslist scam: Changing the locks (7/17/2017)
Fake “rental” info using data from a real home listing is common on Craigslist, but a Ga. scammer broke in, changed locks and gave keys to unsuspecting renters.

Century 21 tops RE list for consumer brand awareness (7/17/2017)
An open question to 1,200 recent buyers – What real estate agencies have you seen? – found Century 21 at the top of the list followed closely by RE/MAX.

How to use Snapchat’s ‘Snap Maps’ in real estate (7/13/2017)
Snap Maps taps into a users’ location services and offers new opportunities for real estate professionals to connect with clients and prospects.

Study: Using PowerPoint may cost you clients (7/12/2017)
Realtors using snazzy PowerPoint presentations may want to rethink the tool. Harvard found it doesn’t help much and can even taint opinions about the presenter.

Don’t overthink videos – just make some (7/12/2017)
Is that my voice? Do I really look like that? To create successful marketing videos, agents need to overcome some common obstacles and stop overthinking.

5 rookie agent mistakes (6/19/2017)
Agents should be working to gain a client’s trust, but some communication blunders halt that buildup and cause buyers and sellers to seek help elsewhere.

Think twice before handing clients off to an assistant (6/15/2017)
Many agents routinely hand new clients to an assistant or junior agent, but clients usually prefer to talk directly to the agent they hired to help them.

NAR: A Realtor’s answer to Zillow’s ‘Instant Offers’ (5/30/2017)
The “Instant Offers” product appears in only two test markets – one in Florida. It could compete with agents, but it’s not the first website to do so. As a result, NAR compiled a list of things Realtors can say to compete with all-cash-sale offers.

4 ways to improve customer service (5/30/2017)
You want clients to walk away believing that you gave them great service. You start, of course, by actually giving great service, but you need to do more.

Influencers can boost your real estate biz (5/17/2017)
Seek out people with a strong media presence – a journalist, celebrity, popular blogger or marketing professional – and become friends.

5 ways to make your Facebook page beat Facebook’s algorithm (5/15/2017)
Facebook uses complicated math to decide who sees, and does not see, your posts. Fewer and fewer viewers are now offered business page content, for example.

6 ways to up your LinkedIn game (5/10/2017)
LinkedIn isn’t just a “set it and forget it” resume and job posting site. It’s a social media platform for building business relationships.

More social media leads? Change your viewpoint (5/3/2017)
Two years ago, positive attitude quotes worked in social media. Today, however, it’s more about building relationships and standing out from the crowd.

Use the power of gratitude to spark loyalty (4/27/2017)
In marketing efforts, gratitude works – “bragging and selling” not so much, according to the author of “The Power of Asking.”

Facebook Live can increase real estate sales (4/26/2017)
The social platform offers access to 1.57 billion people, and a single Facebook Live home tour can allow lots of buyers to explore and ask questions at one time.

Instagram a hot item on marketers’ to-do lists (4/24/2017)
It’s easy to promote published images or create video ads up to a minute long on Instagram, making it popular with users and rewarding for real estate agents.

Limited response to online ads? It might be you (4/20/2017)
Online marketing campaigns can work, but if ads aren’t getting responses, agents should revisit their strategy and make sure ads focus on the desired results.

Questions to ask when you’re networking (4/13/2017)
If networking’s goal is to build relationships that lead to more business, what’s the best way to do it? A big one: Encourage people to talk while you listen.

The funny side of tight inventory (4/4/2017)
Realtor.com’s 2017 ad campaign again features actress Elizabeth Banks in TV spots, social media and more. The quirky TV ads show homebuyers and their “not-yous.”

Realtor.com now offers seamless 3-D home tours (3/31/2017)
3-D tour options for viewing properties allow a buyer to virtually walk through a listing or turn around and see a room from any angle.

The future of selling may be home visits on demand (3/31/2017)
What if a buyer in front of a listing could tap an app and within five minutes have a Realtor show him the house? A Fla. Realtor is trying to make that happen.

Is cold calling a marketing tool of yesteryear? (3/30/2017)
So few Realtors cold call customers that it may still work sometimes. But in today’s marketing era of “building relationships,” many people find it offensive.

5 niche real estate website tips for snagging buyers (3/21/2017)
Real estate agents trying to establish themselves in a niche market – or with a certain type of niche buyers and sellers – can’t rely on a cookie-cutter website.

Mobile first marketing: What is it – and why? (3/13/2017)
Marketers once designed websites first, and smartphones and tablets were secondary. But most consumers now get data on-the-go, and that tactic is being reversed.

Why social media is killing your business (3/8/2017)
For many small businesses, social media is both a golden opportunity to attract new business and a time waster that keeps owners from focusing on their core job.

Best social network marketing? People who talk behind your back (3/8/2017)
50% of social network users discuss housing and real estate issues, and the general chatter within their network can influence a buying or selling decision.

Study: Blogging top tool for driving website traffic (2/22/2017)
A HubSpot study found that blogging attracts more eyes to a website, but only at the 5-10 articles per month level. Four won’t do it, and 11+ gets top results.

On Facebook, it’s readers’ quality, not quantity (2/21/2017)
When marketing on Facebook, not all posts will be seen by your friends. Some agents try tactics to change that, but focus on who sees it rather than how many.

Avoid common listing photo mistakes (2/20/2017)
If bright light from a window makes a room look dark, should you shut the curtains? No. It implies that the whole house is dark. And don’t include odd close-ups.

New law might assure the right to post bad reviews (9/21/2016)
It could become difficult to sue clients who write negative reviews. Congress is considering a bill that limits non-disparagement clauses and the right to sue.

Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.