6 great marketing moves you’ve forgotten (3/26/2015)
The glitter of new technology has expanded marketing efforts – not replaced them. Business cards, brochures, calendars, magnets and mugs still work.
A pivotal age for real estate marketing: 61 years (3/25/2015)
Study: At age 61, on average, adults shake off the burdens of child raising and jobs, and, for the first time, are free to decide where they want to live.
The secrets to selling a second home (3/24/2015)
A vacation home client has different wants and needs than someone who needs shelter. Realtors need to be patient and sell the community as well as the house.
Boost business through Facebook and Google (3/24/2015)
It’s not just getting noticed – it’s also about sealing the deal. One study found that a strong online presence helps “prove” worth when clients compare agents.
Do your emails hang low, do they wobble to and fro? (3/23/2015)
What’s a perfect marketing campaign email? Analysis: It’s best not to put in too much info, and, for top impact, make it 35 lines with no more than three images.
Education marketing helps buyers hungry for info (3/20/2015)
Study: Buyers today do online research before contacting an agent, but an avalanche of info makes it confusing. Realtors who explain the details have an edge.
Get leads from your website’s home page (3/19/2015)
Go slow: If the free offer on your home page got a response, respond conversationally – don’t ask to represent them until you form a relationship.
The social media network that businesses hate (3/18/2015)
Business owners have a love-hate relationship with Facebook. It’s great for connecting to clients and prospects but challenging to maintain.
Study: Are bidding wars here to stay? (3/12/2015)
Bidding wars were once an exception: 3-4% of all sales. But a spike to 30% during the recession may have changed some Realtors’ sales tactics over the long term.
The hard-to-find niche: relocating first-time buyers (3/11/2015)
The number of buyers springing from corporate relocations is expected to rise, and real estate agents should be ready to identify and serve this buyer niche.
Be Prince (or Princess) Charming to get leads (3/5/2015)
Every new contact could be a future sale, and charming Realtors stand a better chance of success. Charm isn’t your strong suit? It can be learned.
You don’t have to write it all (3/2/2015)
To increase their website’s appeal, some Realtors use guest bloggers, such as attorneys or title insurers – and some even write guest blogs for other websites.
To boost marketing, first understand buyers’ needs (2/26/2015)
A Demand Institute study of buyers identified their top desires in a home, with nearby amenities (39%) topping the list, followed by a good school district (34%).
Survey: Builders need better Realtor training (2/19/2015)
If builders want more sales, they should understand how Realtors work, according to most agents who want selling details rather than construction info.
Drone Q&A for Florida real estate (2/18/2015)
Proposed rules released this week would allow drone use for most listing videos – but details could change before final approval, which could take two more years.
Some closing gifts really aren’t so great (2/16/2015)
As a marketing tool, a good closing gift keeps your name in front of clients. But ironically, the ones that stick aren’t about you – they’re about the relationship.
Up your blurb appeal (2/12/2015)
Property descriptions give real estate pros the chance to make an emotional connection with buyers. Use your listings to tell the home’s story.
Luxury agents selling the ‘sizzle’ need HD videos (2/6/2015)
High-end buyers expect high-end marketing, including most of the latest tech gadgets, such as drone photography, 3D imaging and GIS mapping.
Print real estate marketing: Dead or alive? (2/3/2015)
Most Realtors don’t know whether print advertising works well or not. Since most print ads include website URLs, seemingly web-based leads could be misleading.
Want more sales? Get referrals or first interviews (2/2/2015)
According to NAR, 52% of buyers find an agent through a referral or ongoing relationship; but 67% seeking someone new go with the first agent interviewed.
Construct a safe and lucrative builder relationship (1/21/2015)
Real estate licensee-builder partnerships should be based on clear expectations and open communication, especially given concerns about fair compensation.
Builder taps into bridal home registries (1/21/2015)
A custom homebuilder has added a bridal registry option. Engaged couples don’t have to buy one of his homes, but they do need to get a loan through Wells Fargo.
Study: Facebook still the social networking champ (1/20/2015)
Facebook isn’t growing as fast, but users are more engaged. Twitter’s popularity has declined, however. It now ranks behind LinkedIn, Pinterest and Instagram.
The MLS is accurate – online ad sites are not (1/20/2015)
Realtors should promote MLS listing accuracy, according to a Va. broker who found one ad site had 30% fewer properties in his area; another one had 28% too many.
How to handle client complaints on Facebook (1/14/2015)
Clients and potential clients judge your responses on social media, and an effective and honest response to one complaint may actually help you land more clients.
Writing content? These topics attract attention (1/8/2015)
When writing a story or press release, use local data. While the media rarely runs a release verbatim, it scours them for story ideas and often quotes the author.
Zillow, ListHub to end listings agreement (1/8/2015)
The ListHub data loss will remove “a few hundred thousand listings,” according to Zillow, which says it will now focus directly on brokers and local MLSs.
Looking for potential sellers? Check the data (1/6/2015)
The MLS, public tax records and Google searches can be tools agents use to compile a list of seniors, engaged couples and other likely home sellers.
Zillow, Trulia merger faces more delays (1/5/2015)
The FTC has again asked for more information about Zillow’s acquisition of Trulia, delaying the planned merger until at least Feb. 15 – but probably later.
More real estate listing services note accessibility (12/19/2014)
Almost one in five Americans has some kind of physical disability. As a result, more MLS listings now include a description of the home’s accessibility features.
Search keywords with the new Facebook tool (12/19/2014)
An update to Facebook’s Graph Search feature allows you to search your posts, photos, articles and videos using a keyword, such as “real estate.”
For leads, old-school tactics top online options (12/17/2014)
Imprev survey: 97% of industry execs say traditional lead generation – open houses, cold calls, etc. – gets better results than online ads and social networking.
Make your clients’ holiday gifts stand out (12/15/2014)
A thoughtful gift means a lot to anyone. Giving clients a bottle of wine, fruit basket or plant from a local business says: “Welcome to the neighborhood.”
Focus on social media over the holidays (12/3/2014)
Home sales may slow a bit in Dec., but more people visit social media sites like Facebook. It’s a good time to build connections that may lead to future sales.
It takes only one ‘wow’ to win a client (12/2/2014)
A good impression counts when competing for listings or buyers. Many go with the person who dazzles them with market insights or feels like a new best friend.
5 easy ways to get noticed online (12/1/2014)
If a buyer or seller looks online for a local Realtor, is your website one of the search results? One position-boosting trick: Get other websites to recommend you.
5 successful social media strategies for real estate agents (11/24/2014)
To make cultivate relationships through social media, focus on local interests: events, area history, new dining spots and ways to connect with local readers.
How do buyers find your listing? (11/14/2014)
New-to-the-market buyers don’t know Zillow from IDX, so they start with Google. Connect with them by adding site-specific metatags to all your listing photos.
Become a better negotiator (11/11/2014)
The number one mistake real estate professionals make? They try to negotiate before building trust, says sales coach Ed Hatch. Move away from confrontation.
Use Instagram ‘teaser’ videos to market listings (11/5/2014)
A 15-second video won’t show an entire listing, but if it highlights a best feature or creates curiosity, it can lead viewers to seek out more info.
Will you make more money if you upgrade your car? (10/29/2014)
Rookie agents may think a luxury car conveys success and lead to more business. But seasoned professionals say the industry is shifting away from that mindset.
An open house is like speed dating clients (10/28/2014)
Your income relies on an ability to quickly form accurate impressions. Is that open house visitor just a nosy neighbor or a potential long-term client?
Not much boom yet in ‘boomerang’ buyers (10/27/2014)
Experian says only a few post-foreclosure or short sale buyers have returned to the market so far – but they represent a huge pool of potential clients.
Staging a home? Give every room a purpose (10/22/2014)
Buyers imagine themselves living in rooms that look inhabited and useful, but staging also subtly suggests other uses, such as a bedroom shown as a home office.
Should you invest in a rental truck for clients? (10/21/2014)
A rental truck does two things: It attracts fence-sitting buyers with the “free moving truck” offer, and it’s a billboard-on-wheels that advertises your business.
Low-luxury buyers interested in a guesthouse (10/20/2014)
At one time, a guesthouse appealed to buyers in $10M-and-up range homes; but today, they’re viewed as a desired upgrade in homes worth half as much.
Nuts, bolts of doing business with Chinese clients (10/20/2014)
While these buyers don’t mind working with non-Chinese Realtors, agents entering the market should study traditional Chinese needs, such as colors and feng shui.
Home-staging firm uses people as props (10/13/2014)
Companies now stage higher-end homes with fake owners. In exchange for bargain rents and upscale living, residents keep the property available and clean 24/7.
NAR wins rights to ‘.realestate’ domain name (10/6/2014)
While NAR has boasted of the “.realtor” domain name for some time, it will also assign “.realestate” soon, giving out website names such as “Miami.realestate.”
Can homebuyers and sellers find you? (10/2/2014)
Online marketing is competitive, especially if Google lists you on page six; but if someone actually keys in your name, contact info should appear on page one.
Study identifies new trend in buyer behavior (10/1/2014)
ERA study: Buyers tend to go-it-alone in initial shopping phase, but the complexity of a home sale deal leads them to seek a trusted advisor for the buying phase.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.