5 successful social media strategies for real estate agents (11/24/2014)
To make cultivate relationships through social media, focus on local interests: events, area history, new dining spots and ways to connect with local readers.
How do buyers find your listing? (11/14/2014)
New-to-the-market buyers don’t know Zillow from IDX, so they start with Google. Connect with them by adding site-specific metatags to all your listing photos.
Become a better negotiator (11/11/2014)
The number one mistake real estate professionals make? They try to negotiate before building trust, says sales coach Ed Hatch. Move away from confrontation.
Use Instagram ‘teaser’ videos to market listings (11/5/2014)
A 15-second video won’t show an entire listing, but if it highlights a best feature or creates curiosity, it can lead viewers to seek out more info.
Will you make more money if you upgrade your car? (10/29/2014)
Rookie agents may think a luxury car conveys success and lead to more business. But seasoned professionals say the industry is shifting away from that mindset.
An open house is like speed dating clients (10/28/2014)
Your income relies on an ability to quickly form accurate impressions. Is that open house visitor just a nosy neighbor or a potential long-term client?
Not much boom yet in ‘boomerang’ buyers (10/27/2014)
Experian says only a few post-foreclosure or short sale buyers have returned to the market so far – but they represent a huge pool of potential clients.
Staging a home? Give every room a purpose (10/22/2014)
Buyers imagine themselves living in rooms that look inhabited and useful, but staging also subtly suggests other uses, such as a bedroom shown as a home office.
Should you invest in a rental truck for clients? (10/21/2014)
A rental truck does two things: It attracts fence-sitting buyers with the “free moving truck” offer, and it’s a billboard-on-wheels that advertises your business.
Low-luxury buyers interested in a guesthouse (10/20/2014)
At one time, a guesthouse appealed to buyers in $10M-and-up range homes; but today, they’re viewed as a desired upgrade in homes worth half as much.
Nuts, bolts of doing business with Chinese clients (10/20/2014)
While these buyers don’t mind working with non-Chinese Realtors, agents entering the market should study traditional Chinese needs, such as colors and feng shui.
Home-staging firm uses people as props (10/13/2014)
Companies now stage higher-end homes with fake owners. In exchange for bargain rents and upscale living, residents keep the property available and clean 24/7.
NAR wins rights to ‘.realestate’ domain name (10/6/2014)
While NAR has boasted of the “.realtor” domain name for some time, it will also assign “.realestate” soon, giving out website names such as “Miami.realestate.”
Can homebuyers and sellers find you? (10/2/2014)
Online marketing is competitive, especially if Google lists you on page six; but if someone actually keys in your name, contact info should appear on page one.
Study identifies new trend in buyer behavior (10/1/2014)
ERA study: Buyers tend to go-it-alone in initial shopping phase, but the complexity of a home sale deal leads them to seek a trusted advisor for the buying phase.
Increase press coverage for good, low-cost marketing (9/26/2014)
If a news story includes a Realtor’s quote or byline, it tells readers that a third party, the media, respects his opinion. And that can lead to more referrals.
Nurture future buyers by offering downpayment advice (9/25/2014)
Many potential buyers dream of homeownership but live paycheck-to-paycheck. Recommend a nonprofit counselor and offer advice to create a future client.
Marketing through social networks? Mix it up (9/24/2014)
Content that’s appropriate for Facebook might not work well for Twitter or Instagram. To market effectively, agents must understand the intricacies of each one.
Robocalls banned to almost all U.S. phone numbers (9/17/2014)
It’s illegal for telemarketers, which includes Realtors, to place robocalls to private homes or mobile numbers – even phone numbers not on the do-not-call list.
3 ways to turn homeowners into home sellers (9/16/2014)
Some of today’s homeowners have an incredibly low interest rate that would go up if they bought a new home, so Realtors should give them a reason to relocate.
Realtors get a seat at the drone regulation table (9/16/2014)
The FAA asked NAR to join a group that’s studying drone regulations. NAR will offer insight on the ways Realtors use drones to market listings.
Marketing idea: Sell the joy of ownership (9/11/2014)
If post-recession buyers question the investment value of real estate, sell the psychological draw: A home is an extension of the owner’s personality.
Move acquires Point2’s listing syndication service (9/4/2014)
Move Inc., oversight company to realtor.com, will combine Point2 with ListHub to create a single data platform. Point2 does syndication with 112 MLSs in the U.S.
Open houses more effective thanks to Internet (9/4/2014)
Potential buyers once saw an “Open House” sign and walked into the listing blind. Today, they’re sometimes pre-sold and almost ready to make an offer.
How-to ideas for gathering testimonials (8/28/2014)
As more and more potential clients research agents online, real estate professionals would be wise to gather testimonials from satisfied buyers and sellers.
An iPad can be a Realtor’s best friend (8/26/2014)
An iPad makes many real estate tasks easier. A few minutes spent mastering apps now helps you look professional, impress clients and save time down the road.
Realtors spend more money than ever on marketing (8/25/2014)
At one time, marketing meant a yard sign, an MLS listing and a lockbox. But the Internet has added a new cost layer to total marketing expenses.
Buyers and sellers want to trust you (8/19/2014)
It’s scary to buy or sell a home, and clients seek a Realtor they can trust, often through a referral. However, certain marketing efforts can also build trust.
Real estate listing video do’s and don’ts (8/18/2014)
An effective listing video excites the viewer. It’s not enough to show the curb view and all the rooms. A viewer should walk away with an emotional attachment.
Use video to introduce your community (8/13/2014)
Before bidding on a home, buyers choose a community. To help them take the first step, create a professional-quality video that creates an emotional attachment.
Emerging technologies offer a marketing edge (8/6/2014)
A new tech tool, such as virtual staging for a listing, can make a Realtor’s job easier, but it can also be a marketing advantage if not offered by competitors.
Zillow agrees to acquire Trulia (7/28/2014)
The $3.5 billion stock deal announced this morning would combine the two largest online real estate ad listing companies. It’s expected to close in 2015.
Secret to social network success? Take it seriously (7/14/2014)
Like any marketing task, getting leads through social network sites takes experience, time and money.
7 things home buyers love but sellers don’t list (7/9/2014)
Many move-up sellers think their current home is too small, so they downplay size in the listing. But to a renter moving up, that “too small” home could be huge.
Questions you should never ask (6/30/2014)
Realtor selection is a big deal to buyers and sellers. Even simple questions like “How did you hear about me?” suggest a hint of professional insecurity.
Keep a brand cohesive across all social media (6/23/2014)
When marketing through more than one social media platform, a single, easily recognized brand builds familiarity and trust among clients.
The best defense against bad reviews? More reviews (6/23/2014)
Maybe a client is unpleasant or an uncontrollable detail goes wrong, and a negative review appears online. But satisfied client reviews can offset negative ones.
Do children’s backyard play areas turn off buyers? (6/19/2014)
If a swing set makes a back yard look cluttered, it could bother buyers, notably those without children. But upscale playgrounds might also be a selling point.
International buyers bolster Fla.’s housing market (6/19/2014)
Fla. TaxWatch: The state will see 60K homes sold to foreigners by 2016, with 90% of buyers coming from Latin America, the Caribbean, Canada and Europe.
One day you’ll get a negative online review (6/17/2014)
If potential clients only see one bad review when shopping for a Realtor, it hurts your business. But there are ways to manage online reviews and minimize damage.
6 easy video techniques using a smartphone (6/11/2014)
Video, a powerful and effective marketing tool, needn’t be complicated. Photo slideshows and virtual home walk-throughs can all be created using a smartphone.
Create profitable ads in 6 shockingly simple steps (6/10/2014)
Grab attention quickly and give people a reason to read your ad. The headline, for example, should immediately offer a solution to their problem.
A bid deadline in listings? It might help – or not (6/4/2014)
A private study found that 58% of listings that included a bid deadline sold for more than asking price, and many sold quicker. But the strategy involves some risk.
7 social media mistakes agents often make (6/3/2014)
Potential clients should enjoy you on social media. If one or two irritating behaviors rub them the wrong way, a social media campaign does more harm than good.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.