Marketing on social media? You probably do it wrong (2/5/2016)
A survey found that most small companies use social media to sell their products, but experts say it should be used to build relationships – not promote listings.
Trending marketing tactic: Admit the listing is ugly (2/4/2016)
A small but increasing number of listings say things like “worst home in the neighborhood” to entice buyers seeking a bargain-priced home.
Help buyers commit by giving them what they want (2/2/2016)
According to a recent survey, Fla. has a home sale edge: The top reason (52%) people would consider moving is for a better climate or better weather.
Clients like to shop online. Why choose you instead? (1/26/2016)
Some shoppers click on Amazon rather than drive to Wal-Mart and search real estate online rather than call an agent. Convince them to pick up the phone.
How to create a website people actually visit (1/20/2016)
Why create a website that nobody can find? Or worse: What if people actually come to your website but then move on to without contacting you?
Tips for viral social media marketing (1/19/2016)
A “viral” story gets shared with thousands of online readers and becomes a free marketing tool – but it’s not always easy to create viral-worthy content.
Facebook retargeting may help agents (1/18/2016)
Wonder how those ads pop on Facebook – the ones that seem to know your interests? Facebook retargeting ads can do the same thing for a real estate business.
Activating the millennial first-time homebuyer (1/17/2016)
Millennials pass baby boomers this year as America’s largest demographic group, but they might need a push to enter the market, even though they want to own.
Is Snapchat better for real estate marketing? (1/15/2016)
In a Facebook vs. Snapchat discussion, many Realtors say Snapchat is better because it records video and easily shares photos, text and drawings.
Study: A ‘bargain’ isn’t always a bargain (1/14/2016)
In 45% of markets studied, a listing that says the home is a “bargain,” “deal” or “value” often has an asking price on par with other nearby homes.
How do you choose a real estate farm location? (1/12/2016)
Real estate agents are frequently told to find an area and farm it. But what’s the best way to do that? There are several things they should consider.
Auction.com moves into transaction management (1/11/2016)
The website that started out pushing distressed property will change its name, include more high quality listings and add user tools to organize the process.
Online listing videos come alive with narration (1/10/2016)
YouTube’s highly advanced speech recognition technology can help video home tours outshine others that rely on elevator music.
Don’t be shy: Ask for a referral (1/8/2016)
Most clients don’t think about referrals and, as a result, don’t voluntarily suggest one. But requesting a referral doesn’t have to be difficult or awkward.
Forget 140 characters: Tweet limits to expand (1/7/2016)
Twitter’s rollout date and new character limit are still being discussed, but a tentative April debut could allow users to post up to 10,000-character tweets.
Divorcing couples a unique Realtor market niche (1/7/2016)
Couples splitting assets have specific legal and personal concerns about selling a home, making it a unique market niche for Realtors who understand the situation.
How to rank No. 1 on Google (1/5/2016)
Realtors want their website to be at the top of a buyer’s or seller’s search engine query, and they already have an edge: Google gives more weight to local info.
Another reason to live in Fla.: Clean cities (12/17/2015)
RealtyTrac analyzed U.S. cities by zip code for superfund sites, polluters, brownfields and former drug labs; overall, most Fla. cities are low-risk places to live.
4 public relations trends shaping up for 2016 (12/15/2015)
According to Forbes.com, the traditional press release is dead. But content boosting is hot, along with paid social network promotions and online reputations.
Do expensive closing gifts lead to more referrals? (12/15/2015)
High-end buyers’ closing gifts keep growing more lavish, but many agents selling lower-end homes also hope a memorable gift will keep clients coming back.
Real estate pros pen purple prose (12/14/2015)
A realtor.com study found that high-end listings’ descriptions tend to have more adjectives and adverbs, longer sentences and flowery prose.
Grammar rules and texting don’t mix (12/10/2015)
English teachers will cringe, but a new study found that using a period in texts makes your message seem less sincere than one without punctuation.
Often overlooked buying segment: The military (12/7/2015)
Retired military buyers settle everywhere, and they tend to ask already settled friends for the name of a Realtor, making it a lucrative niche market.
Most millennials respond to emails within 16 minutes (12/1/2015)
How fast should you respond to a client email? A major study of 16B emails finds half get answered within one hour – and older adults write longer messages.
Getting your clients to open your emails (11/25/2015)
What’s the secret? Personalization. The more you personalize your emails to prospects, the more likely they are to read them, a new VentureBeat study found.
Avoid homebuyer myths (11/17/2015)
What’s increasing in demand? Tech use and environmentally friendly housing. And no, millennials don’t prefer renting – and not all boomers want to retire to Fla.
Communication key to success in high-tech world (11/17/2015)
As time passes and tech evolves, more and more people will start their home search online. Biz success depends on timely, informative and personable responses.
What’s the best time to post on social media? (11/13/2015)
A Pinterest post, for example, gets re-pinned 36% more often if viewers see it debut – and the best time for engagement tends to be between 2 p.m. and 4 p.m.
Realtor.com ad campaign criticizes Zillow (11/12/2015)
The new realtor.com ad shows a Zillow home listing, erases it, and says: “Searching for a home to buy on Zillow? You’re missing out on thousands like this.”
Don’t rely on e-mail, phone – get face-to-face (11/9/2015)
New research found an 85% engagement rate when information was delivered in person – a much better result than through any other type of communication.
Share this, not that: Successful social media posts (11/3/2015)
Social media works for Realtors who act more like friends than agents. People seek entertainment, and funny stories attract more readers than home listings.
Email marketing? Make the subject line count (10/23/2015)
A lot of emails get deleted before they’re opened based on flash judgments about the subject line. A two-year study discovered what works best – and what doesn’t.
Ditch the leasing office: Try a food truck (10/20/2015)
A developer closed the door on his leasing office, and he now finds renters from a “foodless food truck” office that visits farmers markets and local festivals.
Looking for buyer-seller leads? Go to estate sales (10/19/2015)
Estate sale companies say more and more people who visit a property in search of furniture or flatware also ask if the house itself is available.
Avoid these 4 email marketing tactics (10/19/2015)
An email marketing piece fails if its recipients don’t read it. To boost your chances for an effective campaign, avoid these four common mistakes.
Emailing clients? More now end up in the trash (10/15/2015)
It’s getting harder to reach inboxes, and a new study finds that 1 in 5 emails goes directly to a spam folder – a 10% year-over-year drop.
Which online listing site is best? (10/13/2015)
Analyst BuildZoom found that realtor.com had more listings than Zillow in 40 out of 51 U.S. cities. It says Zillow has more traffic but faces an “uphill battle.”
Realtors divided on open house looky-loos (10/13/2015)
On a Reddit discussion forum, some Realtors said they view people “just looking” as potential future clients, but others found them annoying.
Open house: Seller pacifier or solid sales strategy? (10/12/2015)
Open houses are less relevant to buyers in the Internet age – but they help sellers understand their agent’s worth and can generate new buyer leads.
All LinkedIn groups become private on Oct. 14 (10/9/2015)
It will be harder to network on LinkedIn after Wed. To cut down on “low-quality conversations,” only registered group members will be able to participate.
Realtor.com launches ‘Express Home Search’ app (10/7/2015)
The Express Home Search app is designed for Apple’s iOS9. The upgrade includes a school search, 3D maps and streamlined interface.
4 digital marketing trends to watch in 2016 (10/6/2015)
Looking for a marketing edge? Early adopters of new technology often gain a marketing advantage over their less tech-savvy competitors.
Facebook revamps the look of profiles (10/5/2015)
Facebook’s profile pictures are now videos, which increases their marketing value. The social website says it’s soon also rolling out other mobile-friendly features.
Choose the right social media site for promotions (10/1/2015)
A one-size-fits-all approach to social media channels doesn’t work because each audience has different expectations. And you don’t need to use all of them.
Staging techniques that buyers hate (10/1/2015)
The smell of baking bread is good – the smell of strong potpourri not so much. A home decorated like a hotel room also tends to garner negative reviews.
Your digital personality should reflect the real you (9/30/2015)
Online branding should show potential clients what to expect if they work with you and suggest your personality type, such as hard working vs. expressive.
Why do buyers stay with agents they don’t like? (9/22/2015)
Clients tend to stay with their first agent because it’s easier than leaving – and many great agents fail to show clients all the work they do behind the scenes.
Facebook may soon add ‘Dislike’ button (9/16/2015)
The social website once opposed a “dislike” button fearing it would make usage less pleasant, but it now is tinkering with “dislike” and some other new options.
Buyers’ ‘I want it now’ opens new marketing doors (9/16/2015)
Online services now allow buyers to immediately pose a question to a real estate pro who signed up to help. It doesn’t make the caller a client – but it’s a lead.
Using online ads? Apple users could soon block them (9/15/2015)
Internet advertising rules will change. Starting tomorrow, Apple’s new software will allow about 25% of all mobile phone users to easily block online ads.
‘Boomerang’ buyers purchase new homes (9/9/2015)
But many foreclosed owners are embarrassed and think they won’t qualify for a loan. Realtors willing to help them and ease fears could find a big market niche.
Study: Americans addicted to email (9/8/2015)
While the simple email may be a tech antique, it appears to be the go-to form of communication for many people, and one of the best ways to work with clients.
High luxury market seeks ‘opportunity gateways’ (9/1/2015)
Sotheby’s study: The world has 200K-plus individuals with a net worth over $30M, and they tend to buy a property that helps them safely diversify investments.
Boca Realtor markets a fly-and-buy offer (9/1/2015)
Interested snowbirds pay for their own flight and hotel, but the real estate firm reimburses buyers for those expenses at the closing table.
6 ways to become a YouTube star (8/27/2015)
Video may be key to future online marketing success, but real estate pros should realize it’s not about fancy software. Building a following is the goal.
Messaging apps new must-use for millennials (8/24/2015)
49% of smartphone users ages 18 to 29 use a messaging app thanks to data limits on their phone plans. Texts may cost money but messaging only needs free Wifi.
56% of agents call open houses ‘pointless’ (8/19/2015)
Agents polled in a recent survey either love or hate open houses. While the majority had a negative opinion, 44% of respondents called open houses “powerful.”
Realtors Property Resource (RPR) debuts tablet app (8/12/2015)
Showing a home? The RPR app can instantly display historic photos, school details, and info on the owner, taxes, mortgages, historical data and more.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.