Get more referrals through customer feedback surveys (10/24/2016)
There’s no downside to asking clients about their sales experience. It helps Realtors improve, but it’s also a great way to get referrals from satisfied clients.
Marketing to first-timers? Reach out to renters (10/21/2016)
A builder aggressively marketing to renters is growing at triple the industry average with fliers, such as: “Tired of paying rent? Own a new home for $799/mo.”
Don’t let your professionalism irritate clients (10/19/2016)
Agents know the jargon and understand the business, but sometimes their market superiority causes them to treat clients as inferior partners.
Don’t create an annoying newsletter (10/17/2016)
Newsletters can be annoying, and only a few are actually relevant. As a result, Realtor’s newsletters must rise about the din. Consider the following tips.
‘Celebritize’ your brand to make it stand out (10/14/2016)
You’re a celebrity if you look like one. A PR expert advises clients to market themselves as if they’re famous: Display passion and act like the local authority.
Real estate agents should now run ads on Snapchat? (10/14/2016)
New ad options allow Snapchat to target specific audiences because the social network notes the topics that users watch and how long they stay engaged.
Facebook Marketplace: A new advertising website? (10/4/2016)
It’s too early to tell if Facebook’s new Marketplace will make it easier to buy and sell real estate – or if it will even succeed. But it could rival Craigslist.
Clients: ‘Getting to yes’ often means ‘avoiding no’ (9/30/2016)
People instinctively turn you down when you offer them your service. Work in these phrases when communicating with prospects to get them to “yes” faster.
Technology: Building block or roadblock? (9/27/2016)
Sometimes, “newer and better” is less effective. While certain tech tools can make it easier to build relationships, old-fashioned tools often do a better job.
4 tips to better blogging (9/23/2016)
Many real estate professionals use blogs to connect to their target market, but what helps a blog attract readers? Forbes columnist Neil Patel offers a few tips.
New law might assure the right to post bad reviews (9/21/2016)
It could become difficult to sue clients who write negative reviews. Congress is considering a bill that limits non-disparagement clauses and the right to sue.
The 3 calculations that maximize marketing dollars (9/21/2016)
Overwhelmed by metrics for impressions, click-through rates and keyword performance? Three important stats will tell you if marketing efforts are paying off.
Are you posting too often on social media? (9/20/2016)
Content is important, but so is consistency when marketing on social media. Post too often and clients may stop reading; post too seldom and they’ll forget you.
Three secrets of social media success (8/31/2016)
The formula for success on social media includes three building blocks for the real estate agent’s brand: consistency, volume and content.
Rookie marketing mistakes experienced agents make (8/29/2016)
There are inexpensive ways to stay top-of-mind with clients, but it takes a little organized background work – and many agents fail to effectively get the word out.
The one thing you must do to service clients? (8/26/2016)
Respond to their email, texts and calls within one hour, according to a market research study: 53% expect contact within one hour – 72% if they have a problem.
WalletHub: Fla. has 4 of top 10 retirement cities (8/24/2016)
The website rated 150 cities on affordability, health care, activities and quality of life. Of 11 Fla. cities, all ranked above average – and Orlando was No. 1.
Translation tool connects to global clients (8/22/2016)
With the realtor.org translation tool, you describe a listing in English but potential clients read it in Spanish – or Chinese or Dutch or 8 other languages.
News Corp posts profit on real estate growth (8/10/2016)
The new owner of Move Inc., which oversees realtor.com, posted a profit in 2Q that it credits to digital real estate success and a legal settlement with Zillow.
Networking builds business – unless you do this (8/2/2016)
Face-to-face meetings help form close bonds with others and give them a clear picture of who you are – but some conversational habits can do more harm than good.
7 things you shouldn’t say to clients (8/1/2016)
Sometimes, real estate agents’ tongues get ahead of their brains. Approach some client scenarios with diplomacy to keep your business relationship on track.
A better way to self-promote? Don’t be selfish (7/21/2016)
You want to promote your professional skills to potential clients and convince them to work with you, but it takes some finesse to avoid sounding arrogant.
Don’t just analyze the house – research the sellers (7/20/2016)
What are these sellers/buyers like? More importantly, how can I get them to like and hire me? Before that first meeting, a little research can give you an edge.
DOT and FAA finalize drone rules (7/19/2016)
The rule, which takes effect in late August, says a drone operator must be at least 16 and keep an unmanned aircraft within visual line of sight. It also specifies height and speed restrictions and other operational limits.
Pokémon GO for real estate – must or bust? (7/18/2016)
The new gaming app could be a way for real estate pros to connect with millennial buyers nostalgic for the original Pokémon game from the 1990s.
You’re judged by the photos you take (7/11/2016)
Good photos don’t just show off homes, they also land clients. Buyers will judge a Realtor by the pictures and the quality of the photography.
If all else fails, wear a panda suit (6/20/2016)
Wanting to attract more viewers to her listing, one real estate pro decided to wear a panda costume and take photos in the home in it for the listing ads.
Why go anywhere? Fla. cities top ‘staycation’ list (6/16/2016)
If you live in Orlando, the nation’s top theme park destination, why leave? Fla. has four cities in the top 10 for owners who take vacations without leaving home.
With marketing, ‘old school’ is now ‘new school’ (6/9/2016)
Thanks to websites, emails and social networks, Americans overdose on information, making face-to-face meetings one of the most effective lead generation tools.
How to dazzle on the MLS with drone photography (6/8/2016)
Buyers don’t care about aerial photos unless they highlight a listing’s great features, which sometimes requires a bit of staging and time-of-day considerations.
Break into the luxury market? Here’s how (6/7/2016)
“Luxury home buyers aren’t like other buyers,” says author Jim Remley. “You don’t find them in the same markets or sell to them the same way you do other buyers.”
Realtor.com’s new ads: You can ‘Bank’ on it (6/1/2016)
Realtor.com, which achieved marketing success with its “Own Home” TV commercials starring Elizabeth Banks, introduced two new TV spots this week.
3 ways to grow an online audience (5/23/2016)
If a single Facebook user sees up to 1,500 pieces of content per day, how can a Realtor post stand out? Build an audience by using methods that attract more eyes.
Real estate panel identifies growing niche markets (5/16/2016)
Who are tomorrow’s clients? A panel at NAR’s recent meetings identified three up-and-coming market niches and said that all buyers and sellers want an agent “they feel comfortable with.”
4 staging mistakes real estate agents make (5/16/2016)
Experience, skills and resources are more important than the cost of a home stager’s services. If spending money on staging, don’t make one of these mistakes.
Create advocates to sell your real estate services (5/12/2016)
Your advocates say things like “Oh, I know a great Realtor” when someone says they’re in the market – but it takes time, commitment and great service to create them.
Younger brokers look at ‘branding’ differently (5/4/2016)
For millennials, “branding” almost exclusively refers to the online persona they create, while older brokers usually consider logos, websites and ads first.
Digital marketing: Turning leads funnel upside down (4/27/2016)
The ability to target a specific audience with a personalized message equips marketers with an effective and proven approach to pinpoint marketing, says expert.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.