Modern vs. contemporary: Which is it? (12/2/2016)
Should you call your new listing modern or contemporary? While used interchangeably, they’re not really the same thing because “contemporary” keeps changing.
How affordable housing programs can help you list more homes (11/22/2016)
Successful real estate pros know how to use tools and resources to help their clients, but homebuyer assistance programs are often overlooked and underused.
Facebook: Our ad metrics are wrong (11/18/2016)
Many companies marketing through Facebook now wonder if the effort is as successful as they thought. Four analytics, such as weekly reach, may be wrong.
Realtor.com to debut new listing display, dashboard (11/16/2016)
In a bid to build its momentum in the online ad listing space, realtor.com announced a revamped listing display and new business-management tools.
Photographers see real estate as a new niche (11/15/2016)
For some professional photographers, a wedding niche pays the bills – but some think real estate may soon do the same as demand grows for high-quality images.
How to make others trust you (11/9/2016)
Clients need to trust their Realtor, but it’s hard to convey trust online. However, a few tips can help, such as posting online testimonials or “trust badges.”
Realtor.com expands ad listings globally (11/4/2016)
Realtor.com announced the addition of U.S. listings to realtor.com/international, giving users access to more than 4.5 million listings from 70 countries.
Which websites have the fairest agent-rating system? (11/1/2016)
The Pa. Association of Realtors looked at nine websites that rate real estate agents, and found nine different rating systems with varying degrees of accuracy.
Broker doubles down on video marketing (10/31/2016)
A Calif. broker not only created artistic videos to introduce agents online, he also turned the videos’ unveiling into a movie-debut marketing event.
Survey: Realtors spent 6% less on ads this year (10/27/2016)
When it comes to advertising, real estate pros spend lots of money – an estimated $25.9B this year alone, according to the 2016 Real Estate Advertising Update.
Get more referrals through customer feedback surveys (10/24/2016)
There’s no downside to asking clients about their sales experience. It helps Realtors improve, but it’s also a great way to get referrals from satisfied clients.
Don’t create an annoying newsletter (10/17/2016)
Newsletters can be annoying, and only a few are actually relevant. As a result, Realtor’s newsletters must rise about the din. Consider the following tips.
‘Celebritize’ your brand to make it stand out (10/14/2016)
You’re a celebrity if you look like one. A PR expert advises clients to market themselves as if they’re famous: Display passion and act like the local authority.
Clients: ‘Getting to yes’ often means ‘avoiding no’ (9/30/2016)
People instinctively turn you down when you offer them your service. Work in these phrases when communicating with prospects to get them to “yes” faster.
Technology: Building block or roadblock? (9/27/2016)
Sometimes, “newer and better” is less effective. While certain tech tools can make it easier to build relationships, old-fashioned tools often do a better job.
4 tips to better blogging (9/23/2016)
Many real estate professionals use blogs to connect to their target market, but what helps a blog attract readers? Forbes columnist Neil Patel offers a few tips.
The 3 calculations that maximize marketing dollars (9/21/2016)
Overwhelmed by metrics for impressions, click-through rates and keyword performance? Three important stats will tell you if marketing efforts are paying off.
New law might assure the right to post bad reviews (9/21/2016)
It could become difficult to sue clients who write negative reviews. Congress is considering a bill that limits non-disparagement clauses and the right to sue.
Are you posting too often on social media? (9/20/2016)
Content is important, but so is consistency when marketing on social media. Post too often and clients may stop reading; post too seldom and they’ll forget you.
Three secrets of social media success (8/31/2016)
The formula for success on social media includes three building blocks for the real estate agent’s brand: consistency, volume and content.
Rookie marketing mistakes experienced agents make (8/29/2016)
There are inexpensive ways to stay top-of-mind with clients, but it takes a little organized background work – and many agents fail to effectively get the word out.
The one thing you must do to service clients? (8/26/2016)
Respond to their email, texts and calls within one hour, according to a market research study: 53% expect contact within one hour – 72% if they have a problem.
WalletHub: Fla. has 4 of top 10 retirement cities (8/24/2016)
The website rated 150 cities on affordability, health care, activities and quality of life. Of 11 Fla. cities, all ranked above average – and Orlando was No. 1.
Translation tool connects to global clients (8/22/2016)
With the realtor.org translation tool, you describe a listing in English but potential clients read it in Spanish – or Chinese or Dutch or 8 other languages.
News Corp posts profit on real estate growth (8/10/2016)
The new owner of Move Inc., which oversees realtor.com, posted a profit in 2Q that it credits to digital real estate success and a legal settlement with Zillow.
Networking builds business – unless you do this (8/2/2016)
Face-to-face meetings help form close bonds with others and give them a clear picture of who you are – but some conversational habits can do more harm than good.
7 things you shouldn’t say to clients (8/1/2016)
Sometimes, real estate agents’ tongues get ahead of their brains. Approach some client scenarios with diplomacy to keep your business relationship on track.
A better way to self-promote? Don’t be selfish (7/21/2016)
You want to promote your professional skills to potential clients and convince them to work with you, but it takes some finesse to avoid sounding arrogant.
Don’t just analyze the house – research the sellers (7/20/2016)
What are these sellers/buyers like? More importantly, how can I get them to like and hire me? Before that first meeting, a little research can give you an edge.
DOT and FAA finalize drone rules (7/19/2016)
The rule, which takes effect in late August, says a drone operator must be at least 16 and keep an unmanned aircraft within visual line of sight. It also specifies height and speed restrictions and other operational limits.
Pokémon GO for real estate – must or bust? (7/18/2016)
The new gaming app could be a way for real estate pros to connect with millennial buyers nostalgic for the original Pokémon game from the 1990s.
You’re judged by the photos you take (7/11/2016)
Good photos don’t just show off homes, they also land clients. Buyers will judge a Realtor by the pictures and the quality of the photography.
If all else fails, wear a panda suit (6/20/2016)
Wanting to attract more viewers to her listing, one real estate pro decided to wear a panda costume and take photos in the home in it for the listing ads.
Why go anywhere? Fla. cities top ‘staycation’ list (6/16/2016)
If you live in Orlando, the nation’s top theme park destination, why leave? Fla. has four cities in the top 10 for owners who take vacations without leaving home.
With marketing, ‘old school’ is now ‘new school’ (6/9/2016)
Thanks to websites, emails and social networks, Americans overdose on information, making face-to-face meetings one of the most effective lead generation tools.
How to dazzle on the MLS with drone photography (6/8/2016)
Buyers don’t care about aerial photos unless they highlight a listing’s great features, which sometimes requires a bit of staging and time-of-day considerations.
Break into the luxury market? Here’s how (6/7/2016)
“Luxury home buyers aren’t like other buyers,” says author Jim Remley. “You don’t find them in the same markets or sell to them the same way you do other buyers.”
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.