The best referrals come from previous clients (1/18/2017)
Study: Not all referrals are created equal. The most successful ones come from previous clients, but it depends on the new client’s connection to them and level of trust.
Follow-up info homeowners want (1/17/2017)
Survey: Nearly half of owners don’t have a “go-to” real estate agent. Plus, 36% find info from a real estate pro helpful even if they aren’t ready to buy or sell.
Tune in to your marketing metrics (1/13/2017)
What’s working and what isn’t? Forbes.com says take notice of your blog or site traffic and social outreach to find out how effective your online reach is.
5 must-have keywords for website optimization (1/5/2017)
How do clients find your website? A combination of keywords used in online posts can help push websites higher when a potential client does a Google search.
Facebook says it got more ad metrics wrong (12/13/2016)
Agents who use Facebook advertising may not get accurate data on the number of people reached. Facebook says the errant counts, off by up to 10%, will be fixed.
What if someone asks to ‘pick your brain’? (12/7/2016)
The CEO of Renters Warehouse recommends ways to offer helpful tips without turning advice into a free consultation for people who are unlikely to become clients.
Kitchen features buyers will pay more for (12/6/2016)
Of the homes listed for sale on realtor.com, 69% highlight the kitchen as a selling point. Features that add value include custom cabinetry or a large pantry.
How to write a reply for any online review (12/6/2016)
It’s important to respond to all online reviews, both good and bad. A good response to a bad review demonstrates your humanity, authenticity and professionalism.
Modern vs. contemporary: Which is it? (12/2/2016)
Should you call your new listing modern or contemporary? While used interchangeably, they’re not really the same thing because “contemporary” keeps changing.
Realtor.com to debut new listing display, dashboard (11/16/2016)
In a bid to build its momentum in the online ad listing space, realtor.com announced a revamped listing display and new business-management tools.
Photographers see real estate as a new niche (11/15/2016)
For some professional photographers, a wedding niche pays the bills – but some think real estate may soon do the same as demand grows for high-quality images.
How to make others trust you (11/9/2016)
Clients need to trust their Realtor, but it’s hard to convey trust online. However, a few tips can help, such as posting online testimonials or “trust badges.”
Realtor.com expands ad listings globally (11/4/2016)
Realtor.com announced the addition of U.S. listings to realtor.com/international, giving users access to more than 4.5 million listings from 70 countries.
Which websites have the fairest agent-rating system? (11/1/2016)
The Pa. Association of Realtors looked at nine websites that rate real estate agents, and found nine different rating systems with varying degrees of accuracy.
Broker doubles down on video marketing (10/31/2016)
A Calif. broker not only created artistic videos to introduce agents online, he also turned the videos’ unveiling into a movie-debut marketing event.
Survey: Realtors spent 6% less on ads this year (10/27/2016)
When it comes to advertising, real estate pros spend lots of money – an estimated $25.9B this year alone, according to the 2016 Real Estate Advertising Update.
Get more referrals through customer feedback surveys (10/24/2016)
There’s no downside to asking clients about their sales experience. It helps Realtors improve, but it’s also a great way to get referrals from satisfied clients.
Don’t create an annoying newsletter (10/17/2016)
Newsletters can be annoying, and only a few are actually relevant. As a result, Realtor’s newsletters must rise about the din. Consider the following tips.
‘Celebritize’ your brand to make it stand out (10/14/2016)
You’re a celebrity if you look like one. A PR expert advises clients to market themselves as if they’re famous: Display passion and act like the local authority.
Clients: ‘Getting to yes’ often means ‘avoiding no’ (9/30/2016)
People instinctively turn you down when you offer them your service. Work in these phrases when communicating with prospects to get them to “yes” faster.
Technology: Building block or roadblock? (9/27/2016)
Sometimes, “newer and better” is less effective. While certain tech tools can make it easier to build relationships, old-fashioned tools often do a better job.
4 tips to better blogging (9/23/2016)
Many real estate professionals use blogs to connect to their target market, but what helps a blog attract readers? Forbes columnist Neil Patel offers a few tips.
New law might assure the right to post bad reviews (9/21/2016)
It could become difficult to sue clients who write negative reviews. Congress is considering a bill that limits non-disparagement clauses and the right to sue.
The 3 calculations that maximize marketing dollars (9/21/2016)
Overwhelmed by metrics for impressions, click-through rates and keyword performance? Three important stats will tell you if marketing efforts are paying off.
Are you posting too often on social media? (9/20/2016)
Content is important, but so is consistency when marketing on social media. Post too often and clients may stop reading; post too seldom and they’ll forget you.
Three secrets of social media success (8/31/2016)
The formula for success on social media includes three building blocks for the real estate agent’s brand: consistency, volume and content.
Rookie marketing mistakes experienced agents make (8/29/2016)
There are inexpensive ways to stay top-of-mind with clients, but it takes a little organized background work – and many agents fail to effectively get the word out.
The one thing you must do to service clients? (8/26/2016)
Respond to their email, texts and calls within one hour, according to a market research study: 53% expect contact within one hour – 72% if they have a problem.
WalletHub: Fla. has 4 of top 10 retirement cities (8/24/2016)
The website rated 150 cities on affordability, health care, activities and quality of life. Of 11 Fla. cities, all ranked above average – and Orlando was No. 1.
Translation tool connects to global clients (8/22/2016)
With the realtor.org translation tool, you describe a listing in English but potential clients read it in Spanish – or Chinese or Dutch or 8 other languages.
News Corp posts profit on real estate growth (8/10/2016)
The new owner of Move Inc., which oversees realtor.com, posted a profit in 2Q that it credits to digital real estate success and a legal settlement with Zillow.
Networking builds business – unless you do this (8/2/2016)
Face-to-face meetings help form close bonds with others and give them a clear picture of who you are – but some conversational habits can do more harm than good.
7 things you shouldn’t say to clients (8/1/2016)
Sometimes, real estate agents’ tongues get ahead of their brains. Approach some client scenarios with diplomacy to keep your business relationship on track.
A better way to self-promote? Don’t be selfish (7/21/2016)
You want to promote your professional skills to potential clients and convince them to work with you, but it takes some finesse to avoid sounding arrogant.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.