Buyers and sellers want to trust you (8/19/2014)
It’s scary to buy or sell a home, and clients seek a Realtor they can trust, often through a referral. However, certain marketing efforts can also build trust.
Real estate listing video do’s and don’ts (8/18/2014)
An effective listing video excites the viewer. It’s not enough to show the curb view and all the rooms. A viewer should walk away with an emotional attachment.
Use video to introduce your community (8/13/2014)
Before bidding on a home, buyers choose a community. To help them take the first step, create a professional-quality video that creates an emotional attachment.
Why do only 17% of sellers use same agent again? (8/8/2014)
A top reason: They can’t remember the agent’s name after a few years. Post-sale follow-up is important, even though some tech tools make it easier to do.
Emerging technologies offer a marketing edge (8/6/2014)
A new tech tool, such as virtual staging for a listing, can make a Realtor’s job easier, but it can also be a marketing advantage if not offered by competitors.
Social media marketing: 3 trends to watch (8/1/2014)
Growing: Image sites, such as Pinterest or Snapchat, along with micro-videos. Declining: The use of some social sites, such as Google+ and Foursquare.
Draw crowds to your open house (8/1/2014)
If a neighborhood has three open houses, which will get the most visitors? The one that also says “Free Hot Dogs.”
Zillow agrees to acquire Trulia (7/28/2014)
The $3.5 billion stock deal announced this morning would combine the two largest online real estate ad listing companies. It’s expected to close in 2015.
Key to leads: Body language and response time (7/25/2014)
A good first impression counts. Saying, “Hi. I’m a Realtor,” for example, can be less effective than saying, “I specialize in selling gulf-front condos.”
Secret to social network success? Take it seriously (7/14/2014)
Like any marketing task, getting leads through social network sites takes experience, time and money.
7 things home buyers love but sellers don’t list (7/9/2014)
Many move-up sellers think their current home is too small, so they downplay size in the listing. But to a renter moving up, that “too small” home could be huge.
Questions you should never ask (6/30/2014)
Realtor selection is a big deal to buyers and sellers. Even simple questions like “How did you hear about me?” suggest a hint of professional insecurity.
Keep a brand cohesive across all social media (6/23/2014)
When marketing through more than one social media platform, a single, easily recognized brand builds familiarity and trust among clients.
The best defense against bad reviews? More reviews (6/23/2014)
Maybe a client is unpleasant or an uncontrollable detail goes wrong, and a negative review appears online. But satisfied client reviews can offset negative ones.
Do children’s backyard play areas turn off buyers? (6/19/2014)
If a swing set makes a back yard look cluttered, it could bother buyers, notably those without children. But upscale playgrounds might also be a selling point.
International buyers bolster Fla.’s housing market (6/19/2014)
Fla. TaxWatch: The state will see 60K homes sold to foreigners by 2016, with 90% of buyers coming from Latin America, the Caribbean, Canada and Europe.
One day you’ll get a negative online review (6/17/2014)
If potential clients only see one bad review when shopping for a Realtor, it hurts your business. But there are ways to manage online reviews and minimize damage.
6 easy video techniques using a smartphone (6/11/2014)
Video, a powerful and effective marketing tool, needn’t be complicated. Photo slideshows and virtual home walk-throughs can all be created using a smartphone.
Create profitable ads in 6 shockingly simple steps (6/10/2014)
Grab attention quickly and give people a reason to read your ad. The headline, for example, should immediately offer a solution to their problem.
A bid deadline in listings? It might help – or not (6/4/2014)
A private study found that 58% of listings that included a bid deadline sold for more than asking price, and many sold quicker. But the strategy involves some risk.
7 social media mistakes agents often make (6/3/2014)
Potential clients should enjoy you on social media. If one or two irritating behaviors rub them the wrong way, a social media campaign does more harm than good.
How to take the perfect Realtor headshot (5/22/2014)
First, “smile with your eyes.” A professional headshot done right tells clients that you’re a pro, but avoid poses and props that send the wrong message.
How do you make paid real estate ads pay off (5/21/2014)
Agents have a split second to capture a prospect’s attention through online ads, making successful ones unconventional and provocative, yet ethical and honest.
Agents spend marketing dollars in the wrong places (5/20/2014)
Where does $1 spent on marketing yield the highest return? NAR says many agents don’t know. What is a top marketing tool? The simple low-tech yard sign.
Realtor.com ad campaign focuses on listing accuracy (5/16/2014)
The NAR-owned site’s ads, “Accuracy Matters,” explain to buyers the importance of up-to-date information – and then note that only realtor.com offers it.
Agents: Are you fishing where the fish are? (5/12/2014)
Facebook has lots of potential clients and agents hoping to attract them. Thanks to new rules that make marketing more difficult, paid ads may be the way to go.
This one simple trick will double your listings (5/12/2014)
It sounds like a cheap online ad, but one real estate expert says it’s not: Simply return all phone calls within five minutes to double your business.
Correct grammar may help sell homes faster (5/9/2014)
Just as a clean home suggests that the owner maintained the house, good grammar in a listing suggests that a Realtor cares about details and can be trusted.
5 tips and tools to manage real estate content (5/8/2014)
The short advice: Outline content topics upfront and distribute articles efficiently. A little organization eases the stress of a weekly or monthly column.
Realtor.com says new strategy lands it No. 2 spot (5/8/2014)
According Move Inc., the website operator of NAR-owned realtor.com, a shift of focus to mobile applications increased its number of users in March 2014.
New agent tips for landing listings (5/6/2014)
Even new agents have a contact database to use as a jumping off point, and marketing involves many of the basics: cold calling, conversation and building trust.
Do-not-call list could soon include text messages (5/5/2014)
The same Fla. rules that apply to calling residents at home will be extended to text messages if Gov. Scott signs a bill passed by the Fla. Legislature.
Realtors are therapists too (5/1/2014)
It’s the real estate tool no website can deliver: A Realtor’s empathy and personal advice for older buyers downsizing, younger buyers starting a family, etc.
Good intentions not enough to attract referrals (4/30/2014)
It’s all about trust, which means avoiding the urge to please a client by exaggerating. Don’t say their listing will sell quickly unless you’re sure it will.
Disclosing energy costs leads to faster sales (4/29/2014)
Does a listing have energy upgrades? A Chicago study finds that it’s an effective sales tool if the listing includes the home’s actual yearly cost of operation.
Study: Words in listing ads can boost sales price (4/23/2014)
Buyers may scan hundreds of listings, and the descriptive words used in the first sentences can make the difference between a showing and a quick rejection.
Facebook’s new ‘ping’ a marketing tool? (4/21/2014)
The new tool alerts Facebook users when a friend is nearby. The location tool, to be released soon, takes online networking into the real world.
iPad marketing tools: An all-in-one video solution (4/14/2014)
With the help of a few apps, agents can film and edit high-quality videos – both listings and general advice – and quickly upload them to a website.
Expectations differ about a ‘turnkey’ home (4/11/2014)
Does “turnkey” mean the listing includes furniture and dishes, or simply that it has fresh paint and new carpets? The answer can vary from city to city.
Speak ‘digital’ to attract younger homebuyers (4/9/2014)
First, don’t consider a text message to be less important than a phone call. Next, learn to communicate through photos. Third, don’t rely on answering machines.
How to lose friends and not influence people (4/7/2014)
Facebook marketing is a numbers game: The more followers you have, the greater the chance for a referral. Avoid these top reasons users ‘unfriend’ a friend.
New competitive edge for some brokers: charm school (3/26/2014)
If clients have online access to listings and info, what can make a business stand out? Some brokers hire coaches to help agents project a warm, friendly image.
Realtor.com tool provides a home listing’s history (3/26/2014)
Agreement with porch.com allows realtor.com to provide supplemental info about a listing, including the cost of prior repairs – info that competitors don’t offer.
Automation can kill social media campaigns (3/12/2014)
A Twitter auto-response that tells the sender he’s “very important to us” can backfire if the sender views it as a way to minimize actual human contact.
To drone or not to drone: Judge says not FAA’s call (3/10/2014)
The fed administration has banned commercial use of unmanned aircraft (drones) in U.S. airspace, but a judge ruled last week that it lacks authority to do so.
Don’t underestimate Craigslist as a source for leads (3/7/2014)
Compared to Facebook and other sources, Craigslist offers a better marketing return on investment – and agents can be a bit more creative writing content.
A listing with ‘curve appeal’ turns off some buyers (3/6/2014)
About 43% of 1,291 people surveyed said they’d be less inclined to tour a home if its online listing contained misspellings or improper grammar.
Online listing service to note nearby sex offenders (3/6/2014)
RealtyTrac says it will make its online search more transparent by including negative housing details, such as nearby hazards, former meth labs, etc.
Wordplay for agents
in listings (3/5/2014)
A Redfin study of home listings in 51 metro areas found that regionalisms are often used in the descriptions: In Texas, stoves are “cook tops,” for example.
Retaining existing customers cheaper than new ones (3/4/2014)
NAR’s latest Profile of Home Buyers and Sellers finds that 88% of buyers would use the same real estate agent again – but only 12 % actually do.
Why Google+ matters for real estate agents (3/3/2014)
Is Google+ the “most misunderstood social network ever introduced”? An expert says a user’s friends impact search results, so agents can “influence more people.”
Blogging? Create a real estate content calendar (3/3/2014)
A content calendar uses tracking and planning to help real estate writers create content and a release schedule that maximizes their marketing efforts.
LinkedIn: The new blog space for real estate pros? (2/26/2014)
Want to blog about your business rather than your personal life? Active involvement on LinkedIn can build a referral network and your professional contacts.
A legal way to fly drones? Do it yourself (2/25/2014)
It’s illegal to hire a drone operator, but it’s okay to buy your own drone. For a sky-high listing photos and videos, learn to fly one and edit images.
Tactics for overcoming Facebook’s new algorithm (2/24/2014)
In Dec. it became harder to market real estate on Facebook – but there are still ways to increase the odds that a listing will be shared.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.