Realtor.com launches ‘Express Home Search’ app (10/7/2015)
The Express Home Search app is designed for Apple’s iOS9. The upgrade includes a school search, 3D maps and streamlined interface.
4 digital marketing trends to watch in 2016 (10/6/2015)
Looking for a marketing edge? Early adopters of new technology often gain a marketing advantage over their less tech-savvy competitors.
Facebook revamps the look of profiles (10/5/2015)
Facebook’s profile pictures are now videos, which increases their marketing value. The social website says it’s soon also rolling out other mobile-friendly features.
5 top motivators for buying now (10/2/2015)
Study: The top reason current homeowners want to move? They’re tired of their house. Realtors who understand needs can help sellers commit to the process.
Size up your competition (10/2/2015)
You don’t know how well you’re competing online if you don’t check out other agents – follow their blogs, judge their websites and visit them on Facebook.
Choose the right social media site for promotions (10/1/2015)
A one-size-fits-all approach to social media channels doesn’t work because each audience has different expectations. And you don’t need to use all of them.
Staging techniques that buyers hate (10/1/2015)
The smell of baking bread is good – the smell of strong potpourri not so much. A home decorated like a hotel room also tends to garner negative reviews.
Your digital personality should reflect the real you (9/30/2015)
Online branding should show potential clients what to expect if they work with you and suggest your personality type, such as hard working vs. expressive.
Facebook brings 360 videos to news feed (9/24/2015)
Soon listing videos posted to Facebook could almost literally “pop.” The new tool will allow buyers to explore a home by moving their mouse where they want to go.
Why do buyers stay with agents they don’t like? (9/22/2015)
Clients tend to stay with their first agent because it’s easier than leaving – and many great agents fail to show clients all the work they do behind the scenes.
Yard signs work better if you add a tech upgrade (9/18/2015)
Traditional marketing still works, but a handful of tools that give buyers instant access to photos and details can boost leads and make you look tech savvy.
Facebook may soon add ‘Dislike’ button (9/16/2015)
The social website once opposed a “dislike” button fearing it would make usage less pleasant, but it now is tinkering with “dislike” and some other new options.
Buyers’ ‘I want it now’ opens new marketing doors (9/16/2015)
Online services now allow buyers to immediately pose a question to a real estate pro who signed up to help. It doesn’t make the caller a client – but it’s a lead.
Using online ads? Apple users could soon block them (9/15/2015)
Internet advertising rules will change. Starting tomorrow, Apple’s new software will allow about 25% of all mobile phone users to easily block online ads.
Luxury add-ons latest home improvement trend (9/11/2015)
Americans are beginning to spend more on vanity home improvement projects, such as backyard decks and spa-like bathrooms.
Instagram and Snapchat now support real estate ads (9/11/2015)
Instagram’s application programming interface (API) allows real estate agents to increase their exposure as Snapchap begins to integrate ads into its platform.
‘Boomerang’ buyers purchase new homes (9/9/2015)
But many foreclosed owners are embarrassed and think they won’t qualify for a loan. Realtors willing to help them and ease fears could find a big market niche.
Study: Americans addicted to email (9/8/2015)
While the simple email may be a tech antique, it appears to be the go-to form of communication for many people, and one of the best ways to work with clients.
High luxury market seeks ‘opportunity gateways’ (9/1/2015)
Sotheby’s study: The world has 200K-plus individuals with a net worth over $30M, and they tend to buy a property that helps them safely diversify investments.
Boca Realtor markets a fly-and-buy offer (9/1/2015)
Interested snowbirds pay for their own flight and hotel, but the real estate firm reimburses buyers for those expenses at the closing table.
6 ways to become a YouTube star (8/27/2015)
Video may be key to future online marketing success, but real estate pros should realize it’s not about fancy software. Building a following is the goal.
Messaging apps new must-use for millennials (8/24/2015)
49% of smartphone users ages 18 to 29 use a messaging app thanks to data limits on their phone plans. Texts may cost money but messaging only needs free Wifi.
56% of agents call open houses ‘pointless’ (8/19/2015)
Agents polled in a recent survey either love or hate open houses. While the majority had a negative opinion, 44% of respondents called open houses “powerful.”
Realtors Property Resource (RPR) debuts tablet app (8/12/2015)
Showing a home? The RPR app can instantly display historic photos, school details, and info on the owner, taxes, mortgages, historical data and more.
Prediction: Real estate marketing will be automated (8/6/2015)
The new Thought Leader Survey of real estate top executives forecasts that marketing automation will be the hottest tech trend for property firms next year.
Some MLS listings include too many photos (8/6/2015)
Some Realtors say there’s a sweet spot for the number of photos an MLS listing should include because the B-grade shots tend to highlight less desirable elements.
Thermal scan apps can help buyers identify problems (8/5/2015)
For about $250, you can attach a smartphone camera that shows thermal differences – a way to help buyers quickly identify a listing’s heat-loss problems.
Become more persuasive (8/4/2015)
Realtors can “win friends and influence people” when negotiating contracts and marketing their brand if they learn the art of persuasion.
Second-home and resort property specialists rule (8/3/2015)
Vacation property sales rose 57% from 2013 to 2014, making it today’s hot market niche. On the flipside, investment home sales have started to slide.
Online marketing must now look good on a smartphone (7/23/2015)
Consumers now spend more than half their online time viewing content on a mobile device rather than a PC, according to data from MarketingLand.com.
Referrals can also come from non-clients (7/21/2015)
An effective referral-marketing program should target both past clients and non-clients, since strangers can “refer” based only on a known brand and reputation.
Can ‘selfies’ boost real estate marketing campaigns? (7/21/2015)
A casual photo taken with a home in the background can market a listing and, at the same time, make a Realtor appear fun and approachable.
Realtors’ websites no longer a key marketing tool (7/20/2015)
Real estate websites remain important, but not for marketing. Brand promotion is now done primarily through social networking sites, such as Facebook.
Make friends with other Realtors, get more business (7/20/2015)
The real estate businesses’ undercurrent is one of sharing, and fostering a sense of community can net an agent more referrals and increase incomes.
Farming techniques that think outside the mailbox (7/16/2015)
An effective marketing campaign makes your name come to mind when someone is ready to buy or sell a home, and a simple mailed postcard may not be enough.
Are scented messages coming to your smartphone? (7/14/2015)
Virtual home tours are pretty sterile affairs without the smell of bread baking inside or the whiff of orange blossoms in a backyard. But that could change.
Using marketing tools to generate more offers
Real estate pros should use the right materials, like online ads and video tours, to generate interest in a listing and sell the home’s value to would-be buyers.
Become the real estate agent of choice (7/7/2015)
Local go-to agents earn success by building a good reputation. If local buyers and sellers think of you as “convenient and reliable,” they’ll make referrals.
3 seller questions that help convert leads (7/6/2015)
Creating leads is easier than converting them to listings, says a real estate trainer. He suggests three questions that can help sellers make a commitment.
Study: Speedy Internet boosts home values (7/3/2015)
University of Colo. and Carnegie Mellon find fiber-optic connections – the fastest high-speed Internet available – adds $5,437 to the price of a $175,000 home.
Smart negotiating: 4 tips to smooth the process (7/3/2015)
If negotiation is an art, mastery includes confidence, authority and professionalism, according to one expert – and listening to the other person’s needs.
When should you wear a suit to an appointment? (7/1/2015)
In sales, it’s not one-size-fits-all. The clothing a Realtor should wear to an appointment depends, at least in part, on the clients he or she plans to meet.
Realtor.com empowers buyers to test out neighborhoods (6/30/2015)
A new realtor.com agreement with Airbnb will help buyers book an overnight stay in any neighborhood they’re considering for a home purchase.
What content should Realtors share on Facebook? (6/26/2015)
PR pro: Share real estate-related content, relevant real estate trends and expert insight, but also offer some personal photos or info about personal interests.
Tips to win more listings and convert more buyers (6/22/2015)
Use the 40/40/20 rule to evaluate the success of your marketing, advertising and branding efforts. For example, knowing your audience equals 40% of your success.
Leverage ‘people data’ to enhance leads (6/18/2015)
Data on leads – job title, employer, age, location, education, etc. – can help you direct marketing to high-probability clients and personalize correspondence.
A little marketing music, maestro (6/16/2015)
Music sparks emotions, and it can make listings more attractive during a showing or open house. However, the music should be appropriate for the home.
4 ways to make networking work (6/11/2015)
You’re in a room full of strangers hoping to get a few leads. What can you do to maximize your chances for success?
MLS listings with ‘green’ features get higher offers (5/27/2015)
However, a recent study finds that agents often overlook a home’s green features when listing it in the MLS.
Tips for nailing an elevator speech (5/26/2015)
You have 60 seconds to explain what you do for a living and include something so enticing that the listener wants to contact you later. What do you say?
Sales calls should build loyalty, not sell homes (5/20/2015)
“I called just to say ‘hello’” is often viewed as a veiled attempt to sell something. When calling clients, offer them something of value with no strings attached.
Realtor.com announces website improvements (5/18/2015)
To position itself for the future and further align with members, NAR-owned realtor.com introduced features that do more to connect Realtors with consumers.
Buyers can search home listings on their TV (5/18/2015)
MoveTube is an interactive property search channel that streams homes and information about listings nationwide.
Open houses are old-school marketing – but they work (5/11/2015)
The founder of Weichert Realtors insists that open houses lead to thousands of yearly home sales for his company because buyers like to touch the merchandise.
Online marketing techniques of successful agencies (5/8/2015)
Successful real estate firms take steps to offer value to clients: they solve problems, offer free guides to the local market and create a stellar brand.
5 tips for better real estate photos (5/7/2015)
Good listing photos can move a homebuyer from online shopping to in-person viewing, so pay attention to details and plan the shots for every room.
News Corp launches luxury real estate website (5/5/2015)
The owner of Move Inc., which oversees NAR’s realtor.com, unveiled a new real estate ad site focused exclusively on high-end listings worldwide.
Online content: What you say and how you say it (4/29/2015)
Self-written content has the biggest impact. However, it’s fine to use data from an outside article and expand it with some local info and your personal opinion.
Tech shy? Get over it if you work with millennials (4/28/2015)
Technology may offer innovative solutions to old problems, but it’s just business as usual for millennials. Realtors must constantly upgrade to remain relevant.
Agent headshots: 8 do's and don’ts (4/27/2015)
If a photo is worth a thousand words and first impressions count, you need a good picture for business cards and online. It’s part of your personal branding.
Realtors’ rap racks up thousands of views (4/23/2015)
How do you get a listing viewed by thousands of people? Do something different. A Pa. Realtor put home info into a rap song and created a viral video.
Listings that include energy costs sell for more (4/22/2015)
A Chicago study compared homes with similar green energy savings. It found that buyers responded better to ones that included specific cost details.
Agents tinker with the timing of an open house (4/21/2015)
Rather than hosting an open house on Saturday or Sunday, some agents are trying the twilight open house during evening hours – sometimes on a weekday.
Tips to launch an inbound marketing plan (4/20/2015)
Inbound marketing is low-key and non-interruptive. The goal is to attract clients who may want to buy or sell, but still in the “thinking about it” stage.
Apple’s FaceTime a hot tool for international sales (4/16/2015)
Overseas buyers can “see” a property via FaceTime, which also allows Realtors to point out features and answer questions as they walk through the house.
Marketing idea: A suburban real estate ‘safari’ (4/9/2015)
Many adults, notably those getting married or having kids, want to move outside the city. A suburban “safari” can help buyers discover their more rural options.
Marketing tip: Don’t ignore the boomerang buyers (4/8/2015)
RealtyTrac: Ex-owners who lost out due to a short sale or foreclosure could soon re-enter the market, and there are a lot of them in the U.S. – about 7.3 million.
Don’t stereotype the single female buyer (4/8/2015)
To attract unmarried clients, don’t assume that women prefer condos or townhomes, or that they can’t afford higher-priced property. Listen to them first.
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.