Getting your clients to open your emails (11/25/2015)
What’s the secret? Personalization. The more you personalize your emails to prospects, the more likely they are to read them, a new VentureBeat study found.
Avoid homebuyer myths (11/17/2015)
What’s increasing in demand? Tech use and environmentally friendly housing. And no, millennials don’t prefer renting – and not all boomers want to retire to Fla.
Communication key to success in high-tech world (11/17/2015)
As time passes and tech evolves, more and more people will start their home search online. Biz success depends on timely, informative and personable responses.
What’s the best time to post on social media? (11/13/2015)
A Pinterest post, for example, gets re-pinned 36% more often if viewers see it debut – and the best time for engagement tends to be between 2 p.m. and 4 p.m.
Debunking ad blocking’s big myths (11/12/2015)
Advertise online or through smartphones? Clients may never see them if they use ad blockers – a new option for iPhone users and an existing one for Androids.
Realtor.com ad campaign criticizes Zillow (11/12/2015)
The new realtor.com ad shows a Zillow home listing, erases it, and says: “Searching for a home to buy on Zillow? You’re missing out on thousands like this.”
Making a (marketing) list, checking it twice (11/10/2015)
Realtors who market on social media hope to build bonds with potential clients, and the holiday season is a great time to bolster relationships with online “friends.”
Don’t rely on e-mail, phone – get face-to-face (11/9/2015)
New research found an 85% engagement rate when information was delivered in person – a much better result than through any other type of communication.
Share this, not that: Successful social media posts (11/3/2015)
Social media works for Realtors who act more like friends than agents. People seek entertainment, and funny stories attract more readers than home listings.
Marketing: ‘Cinnamon effect’ trumps social media (11/2/2015)
If real estate is a relationship business, then the best marketing tools build relationships. An Orlando Realtor does that by baking cinnamon rolls for all her past clients.
Facebook revamps search tools (10/30/2015)
Facebook overhauled its search and several new features may help Realtors better connect with prospects, such as an ability to search public posts.
Email marketing? Make the subject line count (10/23/2015)
A lot of emails get deleted before they’re opened based on flash judgments about the subject line. A two-year study discovered what works best – and what doesn’t.
Ditch the leasing office: Try a food truck (10/20/2015)
A developer closed the door on his leasing office, and he now finds renters from a “foodless food truck” office that visits farmers markets and local festivals.
Avoid these 4 email marketing tactics (10/19/2015)
An email marketing piece fails if its recipients don’t read it. To boost your chances for an effective campaign, avoid these four common mistakes.
Looking for buyer-seller leads? Go to estate sales (10/19/2015)
Estate sale companies say more and more people who visit a property in search of furniture or flatware also ask if the house itself is available.
Emailing clients? More now end up in the trash (10/15/2015)
It’s getting harder to reach inboxes, and a new study finds that 1 in 5 emails goes directly to a spam folder – a 10% year-over-year drop.
Which online listing site is best? (10/13/2015)
Analyst BuildZoom found that realtor.com had more listings than Zillow in 40 out of 51 U.S. cities. It says Zillow has more traffic but faces an “uphill battle.”
Realtors divided on open house looky-loos (10/13/2015)
On a Reddit discussion forum, some Realtors said they view people “just looking” as potential future clients, but others found them annoying.
Open house: Seller pacifier or solid sales strategy? (10/12/2015)
Open houses are less relevant to buyers in the Internet age – but they help sellers understand their agent’s worth and can generate new buyer leads.
All LinkedIn groups become private on Oct. 14 (10/9/2015)
It will be harder to network on LinkedIn after Wed. To cut down on “low-quality conversations,” only registered group members will be able to participate.
Realtor.com launches ‘Express Home Search’ app (10/7/2015)
The Express Home Search app is designed for Apple’s iOS9. The upgrade includes a school search, 3D maps and streamlined interface.
4 digital marketing trends to watch in 2016 (10/6/2015)
Looking for a marketing edge? Early adopters of new technology often gain a marketing advantage over their less tech-savvy competitors.
Facebook revamps the look of profiles (10/5/2015)
Facebook’s profile pictures are now videos, which increases their marketing value. The social website says it’s soon also rolling out other mobile-friendly features.
Choose the right social media site for promotions (10/1/2015)
A one-size-fits-all approach to social media channels doesn’t work because each audience has different expectations. And you don’t need to use all of them.
Staging techniques that buyers hate (10/1/2015)
The smell of baking bread is good – the smell of strong potpourri not so much. A home decorated like a hotel room also tends to garner negative reviews.
Your digital personality should reflect the real you (9/30/2015)
Online branding should show potential clients what to expect if they work with you and suggest your personality type, such as hard working vs. expressive.
Why do buyers stay with agents they don’t like? (9/22/2015)
Clients tend to stay with their first agent because it’s easier than leaving – and many great agents fail to show clients all the work they do behind the scenes.
Facebook may soon add ‘Dislike’ button (9/16/2015)
The social website once opposed a “dislike” button fearing it would make usage less pleasant, but it now is tinkering with “dislike” and some other new options.
Buyers’ ‘I want it now’ opens new marketing doors (9/16/2015)
Online services now allow buyers to immediately pose a question to a real estate pro who signed up to help. It doesn’t make the caller a client – but it’s a lead.
Using online ads? Apple users could soon block them (9/15/2015)
Internet advertising rules will change. Starting tomorrow, Apple’s new software will allow about 25% of all mobile phone users to easily block online ads.
‘Boomerang’ buyers purchase new homes (9/9/2015)
But many foreclosed owners are embarrassed and think they won’t qualify for a loan. Realtors willing to help them and ease fears could find a big market niche.
Study: Americans addicted to email (9/8/2015)
While the simple email may be a tech antique, it appears to be the go-to form of communication for many people, and one of the best ways to work with clients.
Boca Realtor markets a fly-and-buy offer (9/1/2015)
Interested snowbirds pay for their own flight and hotel, but the real estate firm reimburses buyers for those expenses at the closing table.
High luxury market seeks ‘opportunity gateways’ (9/1/2015)
Sotheby’s study: The world has 200K-plus individuals with a net worth over $30M, and they tend to buy a property that helps them safely diversify investments.
6 ways to become a YouTube star (8/27/2015)
Video may be key to future online marketing success, but real estate pros should realize it’s not about fancy software. Building a following is the goal.
Messaging apps new must-use for millennials (8/24/2015)
49% of smartphone users ages 18 to 29 use a messaging app thanks to data limits on their phone plans. Texts may cost money but messaging only needs free Wifi.
56% of agents call open houses ‘pointless’ (8/19/2015)
Agents polled in a recent survey either love or hate open houses. While the majority had a negative opinion, 44% of respondents called open houses “powerful.”
Realtors Property Resource (RPR) debuts tablet app (8/12/2015)
Showing a home? The RPR app can instantly display historic photos, school details, and info on the owner, taxes, mortgages, historical data and more.
Prediction: Real estate marketing will be automated (8/6/2015)
The new Thought Leader Survey of real estate top executives forecasts that marketing automation will be the hottest tech trend for property firms next year.
Some MLS listings include too many photos (8/6/2015)
Some Realtors say there’s a sweet spot for the number of photos an MLS listing should include because the B-grade shots tend to highlight less desirable elements.
Thermal scan apps can help buyers identify problems (8/5/2015)
For about $250, you can attach a smartphone camera that shows thermal differences – a way to help buyers quickly identify a listing’s heat-loss problems.
Become more persuasive (8/4/2015)
Realtors can “win friends and influence people” when negotiating contracts and marketing their brand if they learn the art of persuasion.
Second-home and resort property specialists rule (8/3/2015)
Vacation property sales rose 57% from 2013 to 2014, making it today’s hot market niche. On the flipside, investment home sales have started to slide.
Online marketing must now look good on a smartphone (7/23/2015)
Consumers now spend more than half their online time viewing content on a mobile device rather than a PC, according to data from MarketingLand.com.
Referrals can also come from non-clients (7/21/2015)
An effective referral-marketing program should target both past clients and non-clients, since strangers can “refer” based only on a known brand and reputation.
Can ‘selfies’ boost real estate marketing campaigns? (7/21/2015)
A casual photo taken with a home in the background can market a listing and, at the same time, make a Realtor appear fun and approachable.
Make friends with other Realtors, get more business (7/20/2015)
The real estate businesses’ undercurrent is one of sharing, and fostering a sense of community can net an agent more referrals and increase incomes.
Realtors’ websites no longer a key marketing tool (7/20/2015)
Real estate websites remain important, but not for marketing. Brand promotion is now done primarily through social networking sites, such as Facebook.
Farming techniques that think outside the mailbox (7/16/2015)
An effective marketing campaign makes your name come to mind when someone is ready to buy or sell a home, and a simple mailed postcard may not be enough.
Are scented messages coming to your smartphone? (7/14/2015)
Virtual home tours are pretty sterile affairs without the smell of bread baking inside or the whiff of orange blossoms in a backyard. But that could change.
Using marketing tools to generate more offers
Real estate pros should use the right materials, like online ads and video tours, to generate interest in a listing and sell the home’s value to would-be buyers.
Become the real estate agent of choice (7/7/2015)
Local go-to agents earn success by building a good reputation. If local buyers and sellers think of you as “convenient and reliable,” they’ll make referrals.
3 seller questions that help convert leads (7/6/2015)
Creating leads is easier than converting them to listings, says a real estate trainer. He suggests three questions that can help sellers make a commitment.
Study: Speedy Internet boosts home values (7/3/2015)
University of Colo. and Carnegie Mellon find fiber-optic connections – the fastest high-speed Internet available – adds $5,437 to the price of a $175,000 home.
Smart negotiating: 4 tips to smooth the process (7/3/2015)
If negotiation is an art, mastery includes confidence, authority and professionalism, according to one expert – and listening to the other person’s needs.
When should you wear a suit to an appointment? (7/1/2015)
In sales, it’s not one-size-fits-all. The clothing a Realtor should wear to an appointment depends, at least in part, on the clients he or she plans to meet.
Realtor.com empowers buyers to test out neighborhoods (6/30/2015)
A new realtor.com agreement with Airbnb will help buyers book an overnight stay in any neighborhood they’re considering for a home purchase.
What content should Realtors share on Facebook? (6/26/2015)
PR pro: Share real estate-related content, relevant real estate trends and expert insight, but also offer some personal photos or info about personal interests.
Tips to win more listings and convert more buyers (6/22/2015)
Use the 40/40/20 rule to evaluate the success of your marketing, advertising and branding efforts. For example, knowing your audience equals 40% of your success.
Leverage ‘people data’ to enhance leads (6/18/2015)
Data on leads – job title, employer, age, location, education, etc. – can help you direct marketing to high-probability clients and personalize correspondence.
A little marketing music, maestro (6/16/2015)
Music sparks emotions, and it can make listings more attractive during a showing or open house. However, the music should be appropriate for the home.
4 ways to make networking work (6/11/2015)
You’re in a room full of strangers hoping to get a few leads. What can you do to maximize your chances for success?
MLS listings with ‘green’ features get higher offers (5/27/2015)
However, a recent study finds that agents often overlook a home’s green features when listing it in the MLS.
Tips for nailing an elevator speech (5/26/2015)
You have 60 seconds to explain what you do for a living and include something so enticing that the listener wants to contact you later. What do you say?
Use Florida Realtors Residential Price Index to help home sellers (10/16/2012)
Florida Realtors Residential Price Index helps sellers understand local price trends and its impact on current value.