Search keywords with the new Facebook tool (12/19/2014)
An update to Facebook’s Graph Search feature allows you to search your posts, photos, articles and videos using a keyword, such as “real estate.”
FAA drone rules delayed to 2017 (12/15/2014)
Realtors hoping to use drones soon must be patient – very patient. The FAA extended its deadline for issuing rules on the use of small drones from 2015 to 2017.
Technology snafus that can sink your business (12/8/2014)
Some technology failures – lost emails, calendars that disappear or data lost to hackers – can create a big headache for real estate agents.
Sprint declares war on rivals – offers half off (12/3/2014)
NAR-preferred partner Sprint says users can keep current service plans from AT&T or Verizon but pay 50% less – and it will buy out any unexpired contracts.
Will 3D imaging become the norm for online listings? (12/2/2014)
With 3D, buyers can enter a home and tour rooms naturally while online. Today, 3D is a marketing and sales tool, but it could one day become an industry standard.
89% of buyers say technology makes them smarter (11/18/2014)
Survey: For 83%, however, technology doesn’t replace the need for a Realtor. Instead, they consider it an added component in a buyer-Realtor relationship.
So what’s new? Realtors get tech demonstration (11/13/2014)
Technology is transforming every stage of the transaction, from listing to financing and post-closing. Agents and brokers must keep pace as consumers evolve.
FAA: Drone sightings up dramatically (11/12/2014)
The FAA says drone complaints come in almost daily. Many claim they’re flying too close to airports, including ones in Orlando and Tallahassee.
Expect ‘big data’ to impact real estate’s future (11/12/2014)
Successful Realtors anticipate change and adapt. Imagine, for example, an app that searches all real estate websites and compiles results in a single location.
Simple rules to follow when texting clients (10/9/2014)
Many clients now prefer a text to a phone call, but lax grammar rules for texting don’t extend to business relationships. Example: “L8TR” isn’t a good sign-off.
Should your listings be in 3-D? (10/8/2014)
A 3-D listing allows a buyer to tour a home naturally, stopping and focusing on specific elements. It can also be a marketing incentive to attract potential sellers.
New service will rank homes by ‘livability’ score (9/17/2014)
Revaluate, currently being beta tested in New York, will provide a home or condo’s “livability score” based on its safety, environment, costs and quality of life.
Realtors get a seat at the drone regulation table (9/16/2014)
The FAA asked NAR to join a group that’s studying drone regulations. NAR will offer insight on the ways Realtors use drones to market listings.
Innovative new technology companies (8/27/2014)
New technology can make Realtors’ jobs simpler – and it might also impress buyers and sellers. Here are 15 products introduced recently.
‘Ransomware’ threatens Android users (8/27/2014)
If the FBI or a cyber security firm calls your Android, be wary. Scammers threaten to lock your phone, citing some kind of risk and demanding money.
Is a smart home vulnerable to cyber attack? (8/20/2014)
Researchers are asking what-if questions: If a smart fridge doesn’t order groceries for four weeks, for example, could a hacker assume the owner is out of town?
NAR to launch .realtor top-level domain name in Oct. (8/19/2014)
Realtors have a first-come/first-served option to create a website using the .realtor address rather than .com or .org. The address is only offered to members.
Facebook debuts ‘save’ feature for news feeds (8/15/2014)
The feature allows Facebook users to save links, news stories or video clips and re-read them later. Items will be private, but users can still “share” them.
Home tweet home (8/4/2014)
Agents and brokers with a Twitter account end up with about 321 followers, but they miss out on that free marketing by only tweeting once every two days.
Facebook: Get new app if you want to email on the go (7/31/2014)
You can’t email clients through Facebook’s mobile app anymore. The social network says its new messenger app does more and works faster than the older system.
Your park bench may be connected (7/22/2014)
What do tech savvy buyers want in a home and city? Experts say that Internet-connected “dumb” objects, such as doors and appliances, will soon go mainstream.
Keeping private information private (7/16/2014)
So far, consumers seem comfy with personal data on the web, but expect more concern down the road as even refrigerators get their own Internet connection.
Brokerage giant warns agents against drones (7/15/2014)
NRT, which includes Coldwell Banker, advised its members to stop flying drones to capture listings or even hire a photographer after the FAA’s latest ruling.
Apps creating ‘on demand’ real estate services (7/3/2014)
Traditional “floor time” at brokerages is going high tech. A buyer can now tap an app to say, “I want to see this house.” Minutes later, a Realtor shows up.
FAA subpoenas real estate firms that use drones (7/2/2014)
Brokers and agents cannot operate drones for listing photos without a commercial license, the FAA says, and it recently took steps to enforce that position.
Realtors investing more in mobile technologies (6/26/2014)
NAR tech survey finds that brokers spent $1,410 on technology, up from $1,122 a year earlier; agents spent $848, up slightly from $822 in 2012.
Realtor.com and Bankrate launch mobile mortgage app (6/24/2014)
App users can view a listing and see if what type of mortgage makes ownership possible; or they can select a mortgage and search only the listings that qualify.
Realtor.com still under attack and slow (6/20/2014)
Move Inc., which oversees the website for owner NAR, says it received a ransom note before the attack. Law enforcement and tech specialists are involved.