Reaching out to minority buyers

During the next five to 10 years, 60 percent of home sales by first-time buyers could involve minorities, according to HUD and Fannie Mae statistics. Savvy Realtors® targeting this market must understand that these clients have special needs when it comes to buying and selling real estate. As a broker, make it a priority that your staff understands cultural diversity. Brokers also would be wise to hire bilingual staff or learn a new language themselves as well as focus on a particular niche and create referral programs.

SOURCE: www.RisMedia.com
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Get onboard: Full speed ahead

It's hard to quantify what generates success in this business. In Lisa Reed's case, the formula includes a stable of hard-working agents, a good location she knows well, along with a full-speed-ahead positive attitude.

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