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Outstanding Design Winner National Association of REALTORS
Outstanding Realtor Association Web Site
Winner 2010

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Market Savvy
Bridge the gap with an international liaison

At Prudential Chaplin Williams Realty in Fernandina Beach, broker-associates Paul and Karen Werling hope their new international liaison will help bridge the gap between their home shores and the United Kingdom, where they’re targeting their international business.

Broker Spotlight
Managing broker sets the pace while running the office  
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Charlette Seidel has a motto: Keep the office busy; keep things upbeat. And judging from what Oliver von Gundlach says, Seidel's office must be one hopping place.

"She's always in a positive mood," von Gundlach, a Realtor at the Coral Gables Sunset branch of Coldwell Banker, says. “She encourages everyone, has only good things to say. And she knows everything that goes on. She could probably tell you all the homes we've sold for the past two years. Every listing, she's been there!"


Tip of the Week— Short sales certification program

To help sales associates meet the needs of homebuyers and sellers who need these services, NAR has launched a new Short Sales and Foreclosure Certification Program (SFR). To earn the certification, Realtors must complete a one-day education program, either in-person or online, as well as three, one-hour webinars.

SOURCE: NAR
Ask the Expert

Q: Our goal is to hire three new associates for each of our two branch offices within the next three months, but achieving that goal has been challenging so far. We also tried a “New Agent Night” that included a meeting plus subs and coffee after work, and it went fairly well. What other ideas might entice new associates?