Q: We’ve run classified ads, but attracted only people who don’t fit. How can my ads be more effective?
A: Since the classified ads didn’t produce results, Wise should try writing ads that tout the “work from home” lifestyle. There are some sharp at-home moms out there, for example, who need a steady income and the flexibility of being able to work from home. Take a hard look at your copywriting (and perhaps consider contracting a professional copywriter to help with the ads), and create a very specific, targeted ad that lures more qualified individuals.
Meet the Expert:
David Fletcher, founder of Agents Boot Camp, helps independent broker-owners and their associates grow their businesses. Fletcher is author of Condominium Sales and Listings. Visit his Web site at .
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