Q: Our goal is to hire three new associates for each of our two branch offices within the next three months, but achieving that goal has been challenging so far. We also tried a “New Agent Night” that included a meeting plus subs and coffee after work, and it went fairly well. What other ideas might entice new associates?
A: Since most brokers use the “New Agent Night” strategy, you might have better luck offering education seminars — on topics such as “10 Strategies for Successfully Listing Homes” or “How to Create a Solid Business Plan for Success” — targeted at associates who are newly licensed or still in real estate school. This allows associates to come in knowing that they will spend three hours learning something new without being hustled into working for your firm. The seminar allows you to weed out attendees who aren’t as serious as you like, and you can hone in on those who ask intelligent questions and seem genuinely committed to a successful real estate career.
Meet the Expert:
David Fletcher, founder of Agents Boot Camp, helps independent broker-owners and their associates grow their businesses. Fletcher is author of Condominium Sales and Listings. Visit his Web site at .
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