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Broker Spotlight
Continued education enhances professionalism/Users/adamp/Desktop/darleneC

In a political climate where one word was uppermost, Darlene Channell is also aware of change.

“The business changes, and agents need to change.” Channell, managing broker of the North Tampa Coldwell Banker office, sees education as the key to her success. “Agent education is one of the most important parts of the job for me,” she said. “I want to know they have the knowledge they need to work with our buyers and sellers.”

In her weekly education classes, the Tampa native conducts in-office training on contracts, business planning and short sales.

“Every Friday for one hour we have a FAR-9 contract class,” she said. “We start on the first line and go though the entire contract and all addendums. Contracts change, even people who have been in the business a long time need to know when the contracts are different.”

As focused and efficient as Darlene is, she manages to make time for life apart from the office. Although she got her license in 1985, she didn’t enter the business until 1999.

“I took the time to raise my kids first. I do have time for things outside of work. When you have that balance, you have a better chance to work better.”

Starting as an office administrator, she found that she preferred the organizational side to selling property. “I assisted for two years and then our office manager at the time was promoted, so I was fortunate enough to take the opportunity to become managing broker in 2004.

“It keeps me busy.”

Channell, in turn, keeps her crew of 89 sales associates busy. In addition to the Friday class and training through Coldwell Banker University, she conducts a short sale roundtable once a month, along with business plan reviews.

“When I first started I was very interested to see that agents with many years of experience can still learn something new.”

John Tershowski, CRS, GRI, at Coldwell Banker, is one of those agents. “Here’s the sign of a good manager,” he said. “I am a very detailed agent with lots of experience, yet I still learn important information each class. She works on making everyone more efficient in reading contracts and putting together presentations, and I’ve personally learned about marketing, flyers, particularly using Xpressdocs for brochures.” Channell manages to accomplish this without inhibiting the tools her agents have developed. “I’ve been in the business 31 years, she pretty much leaves us alone and allows us to perform.

“Darlene has enhanced the professionalism of the company. Bottom line is, she’s an outstanding manager.”