Track visitor behavior – one click at a time

A real estate Web site needs constant fine-tuning to make sure it achieves the goal of generating substantial business from online consumers. By tracking each click to your site, you can find out what drives visitors to your Web page and how to keep them coming back.

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The power of getting to the point

According to Nancy Hogan, if you want to become an acknowledged expert, you had better learn PowerPoint.

"I'm the person to talk to when it comes to mortgage fraud," she says. Hogan, managing broker of the Coral Gables San Remo Office of Coldwell Banker, has been called to speak at so many conferences, Chamber of Commerce meetings, committee hearings and council chapters that she worked up a slide show in PowerPoint. "Now, whenever the media needs a reference on the topic, or somebody needs a speaker, I get the call. You want to be an expert? Work up a presentation."

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Tip of the Week—Solid advice for emerging markets

Here a tip from Oscar Gonzales, a nationally recognized expert on real estate trends, affordable housing and emerging markets.

Brokers need to create and implement an integrated year-round marketing campaign that includes the Hispanic market, Gonzalez says. The campaign should provide high-level customer service in Spanish from end to end. “Become valuable corporate citizens in the Hispanic community,” he says. “Offer culturally relevant products and services at competitive prices.”