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FAR’s Do-Not-Call Program
A free member benefit

Millions of Americans have registered their phone numbers with the federal Do-Not-Call list. This is significant news for Realtors®, especially if calling FSBOs, expired listings and referrals is part of your marketing program. Call a number on the Do-Not-Call list and your real estate firm could be fined up to $11,000 per call.

FAR’s online do-not-call compliance tool, DNCQuickcheck, makes it fast and easy to comply with the federal law. Among other things, you’re able to check the do-not-call status of phone numbers and view reports of your firm’s compliance activities – a necessary step in meeting federal safe harbor requirements that help protect your firm against penalties if an associate is accused of calling a number on the do-not-call list. Companies pay a $50 one-time set up fee; individual sales associates do not.

As of Sept. 1, 2006, it will cost marketers more to comply with the federal Do-Not-Call law. That’s because the FTC is charging more to access the federal do-not-call registry. For individual area codes in excess of the five free codes, the fee rose to $62; the fee for access to the entire registry increased is  $17,050.
Ready to sign up?

Sales Associates: Visit DNCQuickCheck and click on “Subscribe Today.” You’ll be prompted for FAR’s security code, which qualifies you for this free service. You need to be logged in to see the security code below.

Brokers: DNCQuickcheck charges a one-time setup fee of $50 for your entire company to utilize the service. To subscribe, contact sales@possiblenow.com or call 800.585.4888 to get started.



News to Note

Brokers targeted over Do-Not-Call compliancy

This mistake could cost you $4,500. Federal regulations require businesses to create an internal do-not-call policy and send a copy of it to anyone upon request. A private citizen, capitalizing on this rule, has targeted a number of brokers, including some in Florida, by making this legal request. When the brokers didn't comply quickly, the caller threatened a lawsuit but simultaneously offered to settle for $4,500.