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Each issue of the award-winning magazine highlights a Florida Realtor who shares marketing ideas, social media know-how and tech tips that always add to the bottom line.


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Success Strategy
Edge out the competition: Mow the lawn

A house must be in top condition today to have the best chance of selling. That’s why Terri Steck, from Windermere Realty Group in Orlando, offers her sellers a package of services designed to showcase their homes. Steck provides lawn mowing, power washing, home showcasing and similar services at no cost to her sellers. She mows the lawns before every open house. Providing these services has already gained her a listing. “The owners had been trying for sale by owner, but it wasn’t working. One of their neighbors saw me mowing the lawn before one of my open houses and told the sellers they should call me.”