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Success Strategy
Incentive packages bring buyers to the table

Natasha Gonell, a sales associate with Prudential Florida WCI in Pembroke Pines, believes in the power of choice. To help move her new listings, she offers buyers a menu of financial incentives. Buyers can elect to have the seller pay their first year of property taxes or cover their homeowners’ insurance for a year. Sellers provide the money for these incentives from their sale proceeds. Some can’t afford to do this, and others choose not to. But many sellers do agree to spend some money to help move their homes quickly. “The buyers love this,” Gonell says. “They get to choose. For them, it’s great to have a choice.”