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Get the latest insights in "Florida Realtor" magazine

Each issue of the award-winning magazine highlights a Florida Realtor who shares marketing ideas, social media know-how and tech tips that always add to the bottom line.


More Social Networking Links and Information
Social Networking 101
Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, offers tips on building a social media network and how Florida Realtors can connect with retirees, international investors and first-time homebuyers.

Success Strategy
Work with the Competition

Carol Marra, a sales associate with Keller Williams Realty in Sarasota, has seen a 10 percent increase in the number of showings her listings get since she started to drop off fliers and brochures advertising them at the offices of competing real estate brokerages. She offers incentives to sales associates in these offices—an increased commission or a one-time bonus—for bringing the final buyer to her listings.