Edge out the competition: Mow the lawn
 
A house must be in top condition today to have the best chance of selling. That’s why Terri Steck, from Windermere Realty Group in Orlando, offers her sellers a package of services designed to showcase their homes. Steck provides lawn mowing, power washing, home showcasing and similar services at no cost to her sellers. She mows the lawns before every open house. Providing these services has already gained her a listing. “The owners had been trying for sale by owner, but it wasn’t working. One of their neighbors saw me mowing the lawn before one of my open houses and told the sellers they should call me.”

When Less Is More: Cropping for Impact

In a business that’s largely about making an impression, it goes without saying that a little drama and a unique approach might be welcome additions to your marketing plan. 

You can achieve both simply by altering how you use photos in your promotional material. Don’t be afraid of strategically cropping an image. Your customers have an amazing ability to see beyond your photo’s frame.  In fact, often it’s what you leave to the imagination and the unusual perspective created by cropping an image that can intrigue and impress your audience.

• Read on for cropping tips and examples