Q: Beyond the MLS, how else can I let other Realtors® know about my new listings?
A: Call associates who’ve written offers on your other listings, but didn’t have the winning bid. They may still have customers ready to buy. These associates will appreciate your attention to their buyers, and your sellers will appreciate your calling associates who have ready, willing and able buyers. Even better, keep a list in your office of associates whose buyers were not successful with recent offers (include price ranges) so everyone can take advantage of these waiting buyers.
Meet the Expert:
Patti Brotherton is president and founder of PAB Performance Partners (eproven.com), a company that helps real estate associates do more and better business.
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