Q: I want to build a brand for my business. How should that desire impact my print advertising?
A: A. Focus the ads on telling the story of your company, your personality, and your unique qualities. Focus the ads on telling why you’re different rather than just featuring your listings and credentials.
Meet the Expert
Greg Herder, CEO of Hobbs/Herder Advertising, has personally designed the marketing/advertising campaigns of many of the nation’s top associates. He’s published numerous books, manuals and articles. The company has 50 real estate coaches, trainers and professionals in its offices in Newport Beach, CA. .
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Ask the Expert
Q: What should I include on my Web site?
Quick Links For you. For free.
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