Q: What should I include on my Web site?
A: You need to include complete information about listings (photos of each home and its surroundings, virtual tours, etc.) and their areas (schools, recreation, transportation, shopping, etc.). Also, highlight your marketing skills by including information from your listing presentations such as the way you work with buyers and examples of the promotions, such as postcards, you use to sell homes.
Finally, include complete information on how to buy and sell a home — from the forms that will have to be filled out, to termite inspection information, to the settlement sheet. Mark everything “Sample” and make the information downloadable from your site. It helps buyers understand the value of your help in managing the process.
Meet the Expert:
Allen F. Hainge is president of Allen F. Hainge Seminars Inc. (afhseminars.com and cyberstars.com) and author of Secrets of the CyberStars; Making Money with Today’s Technology.
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Q: How do I reach non-tech-savvy customers?
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