How to get your blog in front of prospects
Many online social networking sites offer free blogs for members. Use these tips to get your blog in front of prospects. Your goal is to keep them coming back for more as a reader and a customer.
• Update your blog every day.
Connie Olson, a broker-associate with Realty World Executive Group in Fleming Island, spends as little as 10 minutes a day updating her blog. “I may write a long market update or just link to an interesting article,” she says. By doing so, she has gathered a following. “People check back every couple of days to see what I’ve updated.”
• Know the scoring system.
Some sites such as ActiveRain give higher placement to bloggers that post more often, respond to inquiries and even post photos and other information on their blogs, Olson says. When you have a higher score and get your blog posted on the first page for your area, other real estate professionals and potential clients view you as more credible, she says.
• Syndication is key.
Teri Isner, a broker associate with Keller Williams At-The-Lakes/Celebration, says you should have an RSS feed on your blog because it lets your readers know you’ve updated the blog. An RSS feed allows readers to sign up to get an e-mail each time the blog is updated. This is particularly important if you don’t update on a regular schedule. • Credibility.
It’s important to do your homework and know what you’re talking about or your readers will rip you apart, says Scott Daniels, marketing director of Florida List for Less Realty in Cooper City.
• Follow up.
Be sure to respond to every e-mail—good, bad or indifferent, says Daniels. You never know what business opportunity a post on a blog will lead to, he says. SOURCE: Buck Wargo is a Las Vegas-based freelance writer