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Success Strategy
Work with the Competition

Carol Marra, a sales associate with Keller Williams Realty in Sarasota, has seen a 10 percent increase in the number of showings her listings get since she started to drop off fliers and brochures advertising them at the offices of competing real estate brokerages. She offers incentives to sales associates in these offices—an increased commission or a one-time bonus—for bringing the final buyer to her listings.