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Success Strategy
Eye candy for buyers: Details, photos

Drew Peterson’s listings on the MLS show a minimum of seven photos. You’ll also find extremely detailed information on neighborhoods and amenities. Peterson, a sales associate with RE/MAX Town Centre in Orlando, says that by providing as much information and as many photos as possible online—where most buyers today start their home searches—he makes sure that every showing can potentially lead to a sale. He credits this approach with directly boosting his sales. He’s convinced that the detailed information about water views, the home’s age and the dimensions of each of its bedrooms plays a role in bringing in buyers who are less likely to immediately reject one of his listings.