Tech and You: Get the latest insights in "Florida Realtor" magazine
Each issue of the award-winning magazine highlights a Florida Realtor who shares marketing ideas, social media know-how and tech tips that always add to the bottom line.

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More Social Networking Links and Information

• NAR's Field Guide to Social Networking for Realtors
• Connect with Florida Realtors on Facebook
• Connect with Florida Realtors on Twitter
• Connect with Florida Realtors on LinkedIn
  
• 2011 Recap of REBarCamp Orlando
  
• Tips and tutorials from REBarCamp Orlando 2010
  
  

Social Networking 101
Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, offers tips on building a social media network and how Florida Realtors can connect with retirees, international investors and first-time homebuyers.

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How to market to high-end clients

DeYanna Carroll gives her million-dollar listings extra publicity by promoting them with special events. For instance, the sales associate with Exit Realty Professionals in Orlando held a fund-raiser for the Orlando Philharmonic Orchestra during which she also promoted three of her condominium listings. To help draw attention to the listings, Carroll hired musicians from the orchestra to play at each of the listed condos, each of which boasts an asking price of $2.4 million. She agreed to donate 10 percent of her commission from each sale to the orchestra. “When you cross the million-dollar mark, [many of those customers are] relying on your expertise within the community. The only way to get positive feedback on your listings is to get that particular clientele into your product,” says Carroll.