December 2008: Floridarealtors.org/learn 
You read the article in Florida Realtor magazine. Now, get the rest of the story online, plus a few extras. More insight. More details. More tips.


More online at floridarealtors.org – Pages 2 and 3
"Start Smart"
Realtors receive this exclusive and informative E-newsletter 24 times during their first year in business. It's your go-to source for advice and FAR's free business tools and member benefits! Learn more.

Tag. You’re It!
There’s no better time than right now to support affordable homeownership in Florida. Find out how to buy your "Homeownership for All" license plate now. 

A Man With Vision
Get inspired. Erodio Diaz, blind since youth, has been a happy and successful Realtor for 42 years. Watch the video.

Upfront – Page 9
Exceptional Service: You did what?
Five Realtors wow their customers with exceptional service. Read their stories.

2008 FAR Scholarship/Essay winners
Read the three winning essays from Florida high school seniors and learn more about the contest. 

Off the fence:
What motivates buyers? Read the 2008 FAR Buyer Motivation Study.


Law & Ethics – Page 13
Legal Q&A archive
FAR attorneys answer your frequently asked legal questions.   

Branding – Page 24
Stand out!
Watch the “Power of Your Brand” video from the FAR 2008 Broker Profitability Conference.

5 qualities of a successful brand
Marketing expert Michael J. Russer shares his advice. Check out these five tips.


Are you a Volvo or a Ferrari?
Jack Trout, president of the marketing firm Trout & Partners, says you need a differentiation strategy. Check out Jack's tips.    
Legal Eagle – Page 29
Test your legal knowledge
See how well you know right from wrong. Take the quiz.

Property management – Page 34
Hardworking software
Need help organizing your business? These four property management programs do the job.