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November 2006

Online Leads: Gold Mine or Waste of Time?

Signing up to receive online leads is all the rage. So, why is it working for some but not for others? We’ve got some answers.

Allan and Carrie Trust know that paying for online buyer and seller leads can be an effective strategy for building a real estate business. For the past four years, the husband-and-wife sales team, at RE/MAX Direct in Boynton Beach, contracted with four companies that provide them with leads throughout Palm Beach County and beyond. In 2005, they paid about $80,000 in fees, received 11,000 leads, sold $23 million in properties (much of that directly from the online lead generation) and earned referral fees from other associates.

Also in this issue...

My Aha! Moment

A turning point, a client who touched your life, a moment in time when you realized, “So, this is what it’s all about.” Sales associates share their special real estate memories.

10 Step Guide to Renovating Your Web Site
Letting your Web site grow stale is a major disadvantage—especially if a competitor’s site offers more for prospects. We’ve got your guide to making over your site.

It’s All About the Money
Looking for help getting buyers into homes? Here are some creative financing options.

Tie Your Tech Together
The FAR Technology Helpline shows one broker-associate how to make the most of the tech she’s got.

How to Set Up a Paperless Office
Here’s a broker with 235 sales associates and not a page in sight.

2007 Solutions Guide
2007 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2007 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.