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February 2007

"Yikes! That's a Violation?"

Most sales associates don’t purposely set out to violate their industry’s ethical standards. However, in the real estate industry, without a working knowledge of the Realtors® Code of Ethics it may be easier than you think.

The most innocent of situations might not be so innocent. In your efforts to get the transaction closed, it’s vital not to overlook your duties and obligations under the Realtors® Code of Ethics to which the National Association of Realtors requires you to adhere

Also in this issue...

What to Say When...
Looking for just the right thing to say when a seller or buyer raises an objection? Here’s your go-to guide.

Staying Power!
What can you do to stay successful? Some long timers tell you how
they did it.

Taxing Matters
Now’s the time to get ready to do your 2006 taxes, and to implement a few strategies to help ease the pain of your 2007 obligations.

Get Organized and Computerized
Our expert shows a couple of do-it-yourselfers how to get the most out of technology

How to Break Into the Condo-Hotel Market
Robert Malanga clues you into why this new market offers great potential.

2007 Solutions Guide
2007 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2007 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.