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Tip of the Week — Let's talk slogans
 
A slogan is a short, memorable public relations statement. When you find one that’s just right for you, use it often and everywhere -- on all your mailings, business cards, fax cover sheets, Internet home page and e-mail. A good slogan helps people remember you and helps you position yourself in a competitive marketplace.

Source:
Allen Hainge seminar "Online or the Breadline!" presented during FAR's annual convention.