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Help them buy a house
Help employers help you

An employer-assisted housing (EAH) benefit plan could include homebuying workshops, one-on-one housing counseling led by Realtors®, and company-backed financial incentives. NAR will provide assistance, at no cost, to employers who want a customized EAH plan. NAR says that the "Home From Work" campaign helps position Realtors as community leaders who work hard to ensure their cities and towns have an adequate housing supply, both in the rental and the homeownership markets.

"The Home From Work campaign has the potential to change the way employers think about employer-assisted benefits," says NAR President Thomas M. Stevens. "No longer will EAH be viewed as an expense associated with hiring a new employee, but rather as an investment in the employee and the future of their company."

More information about the “Home From Work” campaign and NAR's Housing Opportunity Program is available at
Tip of the Week—Leadership in times of change 

Many real estate firms are instituting new programs or making cost-cutting changes to bolster profitability amid a weak market, and it is important that agents support these initiatives. It all starts with a plan. Consider these steps:

  • Prior to launching any new strategy, company leaders should make sure that it complements the company culture and has a good chance of winning over agents.
  • After soliciting input from management and staff, introduce a small group of agents to the plan, rolling it out to the entire group of agents once the opinions of the test group have been taken into account.
  • When introducing the program, leaders should choose a different venue than the one used for regular meetings – a local restaurant or movie theatre, for example – and ensure that décor and music are appropriate for the message that will be presented.
  • Once the program is in motion, staff should be put in charge of organizing the follow-up reporting, while management should be made responsible for analyzing the data; leaders should be charged with adjusting the program as necessary.
Source: RISMedia (12/10/07) Harney, Steve 
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