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Hot Topics
Energy efficiency gets the 'green' light
Energy efficiency gets the 'green' light

The NAHB is urging builders to use more products and technologies designed to lower electric, gas, and water consumption and slash costs.  Builders are responding by using innovative products such as photovoltaic roof shingles, which use solar energy; geothermal heat pumps; energy-efficient windows, which block excessive sunlight and prevent air from leaking in or out of a structure; and Energy Star-rated appliances.  NAHB President David Pressly says, "The green market is growing by leaps and bounds.  And as the market expands, we will see prices come down, making energy-efficient choices much more accessible."
Tip of the Week—The 'We' team

Listen to how you talk about your company and its policy.

If you consistently refer to the brokerage and/or franchise as "they," watch your language. The old words of wisdom, "United we stand, divided we fall" still apply -- not only to governments but also to businesses.

Whether you're talking to clients, colleagues, friends or relatives, use the pronoun "we." It captures and conveys to your clients a team approach to the real estate industry. "They" sounds alien and authoritarian; "we" always sounds like family. Be part of the "we" team. It's a winner.

Source: Joe Klock Sr., “Sales Tips" newsletter