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Privacy Policy

Welcome to the Privacy Policy page of This policy is our promise to you saying, in 1,500 words or so, that we respect your privacy concerns. And we’ve evaluated our practices and procedures to protect your personal information.

Information collection and use is accessible to everyone, but only Florida Realtors® members may access certain tools and information. To view that info, members must login if they wish to visit a page behind the firewall (a tech term for a data wall that you need a password to get around). We compare your login info to our membership records and the personal profiles.

But here's the part that really, really matters: Your privacy is very important to us and we won't sell, share or rent this information to others, except in the ways outlined below. Florida Realtors collects information from our users at several different points on our website in order to verify valid users and is the sole owner of the information collected on this site.


You must be a member of Florida Realtors to access all areas of this website.

This website takes every precaution to protect our users’ information. When you submit sensitive information through the website, your information is protected both online and off-line. When a registration/order form asks you for information such as credit card number, the info is encrypted before it leaves your computer. Once it arrives here, we have the code that can sort out the data, and we're the only ones with the code, which changes constantly. We use the encryption software SSL.
If you have questions about security, send an e-mail to


Cookies are really good when your Mom makes them and they're fresh out of the oven and served with a glass of milk. But that's not important here.

A cookie in the Internet world is a piece of data stored on your hard drive that has some connection to a website you visited. It generally contains info about you that makes it easier to visit that site. It could, for example, store your login information, which would save you time if you try to link to a password-protected section of since it already recognizes you as a Florida Realtors member. Cookies are pretty standard in the Internet industry, and a huge number of websites use them. Cookies also allow us to track visits to different areas of the site, which gives us a pretty nifty tool for figuring out which areas we should improve and expand, and which areas we should quietly allow to pass into history.

If you don't like being recognized, however, you can reject the cookie and remain absolutely anonymous. That may limit your use of, though. In addition, third-party vendors produce some website services offered by In those cases, the independent vendors may also place cookies on your hard drive. Florida Realtors has no control over these cookies.

This website contains links to other sites, but Florida Realtors is not responsible for the privacy practices of other sites. If another website asks for personal information, refer to that site's own privacy policy. Florida Realtors privacy policy applies solely to information collected by this website.

If you wish to subscribe to our association newsletters, we ask for contact information, such as name and email address. We couldn’t deliver these products to you otherwise. 


Sometimes our site requests information from users via surveys. Participation in these surveys is voluntary and you may choose whether or not to disclose this information simply by not taking the survey. A survey could ask for information such as a name and address, as well as demographic information, such as your zip code or age.

Florida Realtors members have the opportunity to "opt-out" of having their information used for purposes not directly related to our site at the point where we ask for the information. If you no longer wish to receive our newsletter or promotional materials from our service providers, for example, you may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email, opting out through your Personal Profile page or sending an e-mail to Customer Support (

Site and service updates
Other types of email correspondence don't have opt-out capabilities if you're a Florida Realtors member, such as the occasional notice of a major breaking news event to Florida licensees, emails sent to committee members, and other website and service announcements, such as changes to a password to access IDX.

Correction/updating personal information

Email addresses, phone numbers and other personal information may be changed or updated by members in the "Personal Profile" section located in the membership area of the website.

Changes in this policy
In the future, Florida Realtors may need to change this privacy policy to meet the needs of its members; and since we can't predict the future, we must put this clause into the privacy policy: We reserve the right to change this privacy policy at any time. Such changes may be made without prior notice but will be explained in this privacy policy. Changes will be effective when posted. This privacy policy was last updated: Sept. 14, 2006.