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Is Your LinkedIn Profile Working for You?

First rule of LinkedIn: The more connections you have, the more potential clients you have. And think of your summary section as a personal advertisement.

NEW YORK – LinkedIn can help real estate professionals strengthen their brand authority and position themselves as a “go-to person” in their field. LinkedIn is primarily a networking platform, so the more connections users have, the more potential clients and spokespeople they can gain.

LinkedIn’s summary section essentially serves as an advertisement for an agent’s business, so they should put their best foot forward and clearly explain who they help and how they help this group.

To attract contact, agents can offer a free eBook or PDF to people who connect with them, or they can simply an invitation to connect

On LinkedIn, agents should only list experience that directly points to their skill as a real estate professional, and no matter what they post, they should look at the section from the viewpoint of potential connections.

Agents who operate a blog can also display their best-performing posts. The goal is to drive steady traffic from the profile to the blog and, therefore, to more business. Any honors or awards received should also be included in the profile. Real estate agents who’ve won several honors and accolades appear especially impressive to prospective clients.

Positive recommendations are also essential. Agents should always ask their best clients to provide recommendations– and ask them to link their agent in their summary.

Source: RISMedia (10/11/21)

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