2021 Clean Up Florida’s Waterways Promo
With Mike McGraw and Jeff Fagan
TRT: 2 minutes 23 seconds
Video Description

Fade up Clean Up Florida Waters logo
Dissolve to:  Mike McGraw in studio with same logo on TV behind him.
MIKE McGRAW directly addresses camera: Hey Florida Realtors, 2021 Vice President Mike McGraw here to encourage YOU to help clean up Florida’s Waters July 1st through the 31st. 

Dissolve to video footage of lakes, rivers, springs, gulf, ocean.
Dissolve back to Mike in studio.
Our lakes, rivers, springs, gulf and ocean define the beauty of the sunshine state. 

Dissolve to video footage of family playing in the ocean off the back of a boat, woman on the beach taking a deep breath, family frolicking in the ocean at sunset.
Dissolve back to Mike in studio.
It’s where we play . . . relax . . . and come together. And . . . for millions of people, it’s why Florida, is home. 

Dissolve to two shot of Mike McGraw and in moments Jeff Fagan steps into the frame to join Mike in the studio.
Joining me to share some tips on putting water cleanup projects together is my friend, fellow Realtor Jeff Fagan. Hey Jeff.

JEFF FAGAN directly addresses camera: Thanks Mike. Last year’s water cleanup project was a great experience…
Images from 2020 Water Clean Up by Florida Realtors appear over Mike and Jeff.
…and Realtors really had fun doing it.  Here are some tips to make YOUR clean up fun and easy.

Dissolve to full screen motion Graphics that illustrate each of the 5 tips.  Cutting back to Mike and Jeff in Studio for moments in between.
Step 1. Pick a location. Choose a lake, river, boat ramp, retention pond, beach or any local waterway that needs some love and care. Be sure to pick a spot that’s easy to get to.

MIKE: Step 2. Recruit volunteers. Talk to your local association, invite family, friends and neighbors. Heck, invite the mayor! I can tell you from experience, people really WANT to help. They just need to know it’s happening.

JEFF: Step 3. Gather tools. You’ll need trash bags, gloves, pickers and buckets. Talk to your local Home Depot, or Lowes or Ace Hardware store. They might be willing to donate some of the tools.

MIKE: Step 4. Order Event Swag from Florida Realtors. Face masks and hats are available for your volunteers.
Cut back to Mike and Jeff in Studio, Mike and Jeff are wearing event baseball cap.
JEFF: And Step 5. Spread the word. Take pictures of your cleanup projects and post them to social media with the hashtag #CleanUpFloridaWaters. 
Cut to Close up shot of Mike McGraw with TV screen and logo behind him.
MIKE: For more info on putting water cleanup projects together, visit floridarealtors.org/CleanWater2021

As Realtors, we are champions of our communities. Let’s get together to take care of our waterways. See YOU on the water in July.

Dissolve to Full screen graphics of Clean Up Florida Waters Logo again beautiful Florida marshland.