Step Up to the Plate
Affordable Housing License Plate Promo
TRT: 1 minute 50 seconds
Video Description

MUSIC: (MEDIUM TEMPO)
FOOTAGE OF JAM PACKED ROADS

Voice Over:  After a LONG daY, Thousands of people. . . finally headed home.

PROUD MOM, DAD, KIDS STAND IN FRONT OF SINGLE FAMILY HOME.
V.O: YOUR home. A place of pride . . . security. . . comfort . . . peace.  

MEASURING A CHILD’S HEIGHT AS THEY STAND AGAINST THE WALL
V.O: Your home. Where children grow. 
  
SAME SEX COUPLE DOING HOME IMPROVEMENT PROJECT
V.O: Lives are shared. 

SENIORS,LOOKING AT PHOTO ALBUM 
V.O: Memories are made. 

FOOTGE OF NEIGHBORHOODS WITH THE DISSOLVED IMAGE OF A CONTEMPLATIVE PERSON IN TOP.
MUSIC: (STINGER = SAD)
But for thousands of Floridians, the American Dream, is ONLY a dream. 
FADE TO BLACK

FOOTAGE OF FAMILY IN FRONT OF HOME AS KIDS EXIT HOME TO HUG PARENTS
MUSIC: (HOPEFUL, MEDIUM TEMPO)
V.O: What if you could do something that’s quick, easy, AND inexpensive?  
V.O: Something that changes lives in a PROFOUND way. Would you do it? 

FULL SCREEN MOTION GRPAHICS OF HOMEOWNERSHIP FOR ALL BRAND
MUSIC: (UP TEMPO - INSPIRING)
V.O: Buy the Homeownership For All License plate. It’s just $25 more than the state’s standard fee for a plate . . . and NINETY percent of the proceeds go to affordable housing programs. 

MORE MOTION GRPAHICS FROM HOMEWONERSHIP FOR ALL WEBSITE
V.O: Buy the plate online or at your county tax collector’s office. And if you’ve already got a plate supporting your favorite university or other special interest, you can still send a $25.00 contribution to support homeownership for all.


CUT TO SHOT OF MIKE DOOLEY, 2006 FLORIDA REALTORS® PRESIDENT SEATED HOLDING AND EXAMPLE OF A LICENSE PLATE.
MIKE DOOLEY: Since 2006, (HOLDS UP A PLATE) these plates have raised OVER  1.3 million dollars, and counting for affordable housing programs in Florida. Thank YOU for your support.

FOORAGE OF THE BACK FO A CAR IN ROAD TRAFFIC.  PULL UP TO CAR TO SEE LICENSE PLATE ATTACHED TO CAR.
V.O.: Step up to the plate today. As YOU head for home, you’ll remind every car behind you that the American Dream is within reach . . . 

MOTION GRPAHICS WITH WEBSITE INFORMATION
V.O.: …when, INDIVIDUALLY, we support . . . homeownership for ALL.