Kevin Evans directly addresses camera: Are you a new agent or an agent looking to grow? It's an exciting time for you to build habits that keep you on a lifelong path to success. You do that by identifying the essential daily aWhat nctivities that get you business. 

I'm Kevin Evans, a team leader and agent development coordinator for all three regions of Watson Realty Corp. I work with new agents who join the brokerage and help them develop habits doing the activities it takes to succeed in real estate. Let's take five minutes to talk about ways to add structure to your day. These activities can give you the boost you need to keep your pipeline from drying up.

First, build a daily schedule. I wrote down everything I did to get started, beginning from when I got up in the morning until I went to bed. Then, I identified the time gaps where I could be more productive. I decided on the activities I should be doing to be successful every day and made them a permanent part of my schedule.  This allows me to keep focused on what I need to do. The schedule includes things such as contacting people in my sphere, posting and commenting on social media, follow up, door knocking, and more. If I lose focus, I can go back to this list to keep me centered.

Some of the activities I added to my daily schedule included contacting people from my sphere, adding 10 people to my contact list each day and spending some time interacting with people on social media. 

If you're a new agent, you need to build your sphere. It's much larger than just family and friends. It could include past co-workers, parents of kids on your son's baseball team or your daughter's volleyball team. Get your cell phone out. Every contact in your phone should be part of your sphere of influence. Start by adding them to your database, then think neighbors, parents of kids at your local school and so on. 

Once you build the database, call a couple of people each day and get to know them. Find out what problems you can solve. Are they renovating? Provide them a list of contractors. Recommend a new restaurant or specialty store. Give value in every discussion. 

My goal is to add 10 new people to my database every day. If I'm not doing that, then I'm not meeting enough people. So, if I only have six additions at the end of the day, then I go to the grocery store and start conversations with four people. I do this five days a week to put 50 new contacts in my database each week. Yes, some weeks are challenging, but some can be super easy, so it balances out.

It's important to spend time on social media each day. I don't mean posting your listings. I mean interacting with people. Join Facebook groups for consumers interested in buying or selling a house. Answer questions and provide valuable information to these people. Even more important, be the real estate resource in your community. Start a neighborhood Facebook group and post information about new restaurants or community events. Think new construction groups, home design, anything that is related to the activities that you do. If you want your farm area to be local businesses, then join those groups so you're up to date on what's going on in the area.

Now let's talk about your choosing your farming activities. When you're just getting started, determine your target market in addition to your sphere of influence. This helps organize your marketing efforts. My farm area is school districts. I am a business partner to the schools. I sponsor events, get involved in fundraising and do what I can to get in front of the 1,500 to 2,000 families. 

My marketing plan includes joining the schools' Facebook groups and doing activities that get you featured on their website and social media. I've sponsored a snack drive to stock the teacher lounge, hosted a fundraising cup giveaway for the band, sponsored snack nights during plays and musicals and book drives to help stock school libraries. 

Most important – be genuine in what you do and represent. 

The key to success is planning time for the productive activities that fill your pipeline with buyers and sellers. And, don't stop when you get busy. Keep to your daily schedule and you'll find continued success.