Megan Farrell directly addresses camera:  You have three seconds at the beginning of a video to catch someone's attention. I've jumped into a pool, fully clothed, rode a jet ski and played in a children's play house, all to grab a prospective customer's attention at the beginning of our listing videos.

It's working. Hi, I'm Megan Farrell and with eXp Realty in Palm Coast and Flagler Beach. Let's take five minutes to talk about a simple formula you can use to get more eyes on your listing videos. Entertaining and informative listing videos help build a relationship with people before they call to see a property.

When we first started shooting listing videos, I used my iPhone. But recently, we hired someone to shoot them for us. Well, a good camera is essential. What is more important is the strategy behind the video. And I learned that from our coach.

It breaks down exactly how to organize your videos for maximum impact. The best part is that this six step formula can be used as a recipe for all content types, including business interviews, featured restaurants and much more. Here are the steps.

Step one. You have to have a hook. As I said at the beginning, you have less than three seconds to grab someone's attention as they're scrolling through their phone. It's proven that if you can catch their attention in those first three seconds, they are over 50 percent more likely to buy your product or to work with you.

Every one of my listening videos begins with me tapping on the camera, telling people to stop scrolling, and they've got to see the house. That's our signature hook, then we play B-roll, which is likely a drone shot of the house or a zoom in to the front yard to the front door.

Step two is to craft a catchy intro. This is the part where you introduce yourself and the property. Our intro is always the same. My husband and I opened the door to the listing and say, Hey, it's Meghan with the Meghan Farrell Team brokered by eXp Realty.

And today I'm coming to you from one to three Main Street here in beautiful Palm Coast, Florida. This home features three bedrooms, two bathrooms, and has a fully fenced yard. So come on, let's go check it out. I always say, hey, it's Meghan and I always close with

let's go check it out with the wave. I keep that standard and all of our intros for branding purposes. It's important to also remember that you're building your brand with these videos. Steps three through five. Focus on three interesting features of the home.

People typically can only focus on those three features. So you want to make sure you choose the most noteworthy. Let's say it's a pool home with an open floor plan and a new roof. We would start outside by the pool showing off the area around it.

My husband has jumped in a pool, fully clothed to get people's attention. But if that's not your style, you don't need to do that. I would then film myself inside showing off that open floor plan while I'm talking.

We would also put some B roll over it, showing off the different areas of the house to close the video. We would do an aerial view of that brand new roof. That way, we're making sure we show off all three of those features when describing those three features.

You want to keep it short and sweet. One or two sentences will do it. The goal is to keep the attention of the customer and keep the video moving so people will want to keep watching. Remember, you don't want to give them every detail about the home, so they pick up their phone and call you.

The last step is your outro. In your outro, you want to have a call to action. That's the last thing people will see. We like to end our videos by showing one of the home's best features, whether it be the pool or amazing kitchen.

Sometimes we stand in front of the house too, to show the curb appeal. I do the outro there. I always end with the same thing. So thanks for stopping by. One, two, three, Main Street. We hope you enjoyed it as much as we've enjoyed showing it to you.

If you're ready to make this home your own, give us a call or text at three eight six five nine seven three, five, four, five. See you next time. I always include that wave. It's very important because you would wave in real life and you want to make that connection with the customer.

That's the same part of your brain that lights up when you're talking to someone in person, lights up when you're watching them on the screen. So your brain is building that relationship, whether it's on screen or in person.

I'm reminding them who I am and that they'll see me again. That's it. A simple six step formula for video success. Sure, it takes some planning, but the results will be there and the phone will be ringing and more engagement will be on your videos.