6 Steps to Win the Listing

A little sleuthing can help you target your presentation and secure the listing. Here are six tips to get you started:

1. Analyze the first contact to identify the seller's preferred form of communication
2. Ask open-ended questions
3. Go online to learn more about the owner's personality and background
4. Call the owner and gather clues with active listening
5. Evaluate the seller's real estate knowledge and then present at their level
6. Study your competition and keep your value proposition in mind

Source: https://www.floridarealtors.org/news-media/news-articles/2020/06/6-steps-win-listin