Selling a Home Is Easy!* If You Work With a Real Estate Agent Who Is a Realtor¨ Some people think selling a home is as simple as: Ą Put a sign in your yard Ą Let other real estate agents know Ą Patiently wait But thereŐs so much more to it. Some of the things a real estate agent who is a Realtor¨ helps you with include: Pre-listing Ą Research sales activity for past 18 months from local broker marketplaces and public records databases. Ą Guide on best market pricing position based on current market. Ą Perform exterior curb appeal assessment. Ą Address important topics such as odors, clutter, cleanliness, dŽcor neutralization and more. Listing Ą Create detailed list of property amenities. Ą Develop and execute marketing plan. Ą Coordinate showings with seller and other agents Ą Pull data to compare offers. Ą Create plan for pricing strategies accounting for local market conditions. Ą Promptly enter price changes on local broker marketplace listing database. Ą Prepare contract for buyer. Ą Communicate weekly with activity, showings of homes that compete and market movement. Ą Follow up with each buyer and agent with timeliness and kindness. Ą Have a strong market reputation where agents want to show your home. Ą Continue to audit the home to make sure itŐs market ready. Ą Negotiate all offers. Closing Ą Help coordinate and review appraisal. Ą Audit itemized list of all cost components seller and buyer are to pay. Ą Protect trust/earnest money through process. Ą Ensure transaction is flowing to avoid unexpected complications. Ą Ensure smooth transition with utilities, final-walk-throughs, inspection repairs and other tasks. Ą Coordinate closing process with buyerŐs agent, lender and closing company. Ą Explain technicalities in the final contract. Source: National Association of Realtors¨