What Homebuyers Really Want:
Healthier, Smarter, Greener Homes
TodayÕs buyers are redefining what Òdream homeÓ means. Instead of chasing more space, many are focusing on features that support healthier living, lower utility bills and a lighter environmental footprint. From energy-efficient systems to clean air and filtered water, todayÕs buyers are drawn to homes designed for everyday well-beingÑand theyÕre willing to pay more for it.

The top features and upgrades respondents said they would prioritize include:
Better equipped and more modern kitchen for cooking: 29%
Whole house water filtration: 22%
More efficient insulation, HVAC, lighting and appliances: 25%
Whole house, always-on quality indoor air filtration: 22%
Solar battery storage or back-up power generator: 18%
Source: The America at Home Study, americaathomestudy.com