Paula Renaldo: How I Cut Thousands of Dollars in Direct Mail Costs
Are you looking to save money on direct mailing? With the U. S. Postal Service's Every Door Direct Mail option, you can save half the cost per mailing, and you won't pay for a mailing list. On the down side, the addressed mailer won't include the homeowner's name. To personalize your mailing, adjust the content to focus on the target market. Watch the video for more tips.
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