QR codes on yard signs can connect consumers to listing content and support follow-up advertising, helping agents measure interest beyond a passing glance.
Attorney Timothy Shields shared ways to prevent misleading AI-generated listings and photos, protect customer information and set brokerage policies.
Business leaders’ expectations for hiring, sales and investment remained above year-earlier levels, despite a pullback from the previous quarter.
Cotality research found buyers are changing budgets, loan sizes and home searches to make purchases work, with younger buyers particularly willing to make trade-offs.
Occupied industrial space increased in six of seven Florida markets tracked by Colliers, but vacancy rates in all seven remained above the national rate.
The Federal Reserve held its key interest rate steady Wednesday after last month’s increase, seeking more economic data as inflation remains above its 2% target.
Listening to concerns, setting expectations early and giving homeowners room to speak can help agents guide sensitive family discussions about selling.
AI can save agents time, but generic content won't set them apart. A reusable personal profile can help make marketing more authentic.
As home sales remain sluggish, rentals offer brokerages an opportunity to generate revenue today while building client relationships that can lead to future sales.
Saved messages, automated replies and a backup plan can help real estate agents respond to new inquiries promptly while staying focused on current customers.
