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Christine Hansen:  How to fire non-performing associates

A broker’s livelihood depends on a team of productive salespeople. That’s the bottom line. Sometimes that means you will have to fire a non-productive associate. The key to that conversation is to be respectful and firm. Keep the exchange brief, explaining that the working relationship is just not a good fit. It’s not personal. It’s business. Yes, you are shutting one door but also allowing that person to open another. Watch the video for more tips.

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