In a strong seller’s market, addenda W and X can help sellers accept a top offer while protecting their next option if the deal falls through.
A new survey found many Americans misunderstand what standard homeowners and auto insurance policies actually cover, including flood damage, rebuilding costs and common exclusions. For Realtors, the findings underscore why insurance literacy should be part of affordability and homeownership conversations early in the buying process.
When Realtors prepare a value or price opinion, other than in pursuit of a listing or to assist a potential buyer in formulating a purchase offer, the opinion must include any present or contemplated interest, including the possibility of representing the seller or buyers.
Two national beach rankings placed several Florida beaches among the nation’s best, giving real estate professionals a timely way to discuss lifestyle demand, tourism visibility and the factors shaping coastal housing markets.
TikTok, Instagram Reels and Facebook Live are generating the strongest brand engagement, while polished static posts continue to lose ground across platforms, according to a new report.
Florida House and Senate leaders reached a final agreement on a nearly $115 billion state budget late Sunday, clearing the way for lawmakers to hold a final vote Friday after an extended special session. The plan includes funding for Florida Realtors legislative priorities – Hometown Heroes, SHIP and SAIL affordable housing programs.
A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.
As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.
Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.
Florida’s housing market is entering a period where the next several months could help determine whether conditions stabilize or soften later in 2026, according to Florida Realtors Chief Economist Dr. Brad O’Connor.
