Meet Florida Realtors® 
“The mission of Florida Realtors® is to advance Florida’s real estate industry by shaping public policy on real property issues; encouraging, promoting and teaching consistent standards for ethical practice and professionalism; and building on the efforts of local Boards/Associations to provide the information and tools members need to succeed.”
Florida Realtors® is the largest trade association in the state with more than 115,000 members.
As a member, you’ll enjoy business contacts, networking opportunities, educational offerings, research and legislative representation, programs, services, and tremendous camaraderie. The Association headquarters is located in Orlando, and the legislative Office of Public Policy is located in the heart of Tallahassee.
The Florida Realtors® elected leadership and business management teams share a common goal. Individually, each brings to the table years of expertise in the real estate industry and proven business management skills. As partners, they seek solutions to advance specific public policy issues and meet the needs of the state's Realtor community.
Meet 2010 Florida Realtors® President Wendell Davis
Wendell Davis, a broker and regional vice president with Watson Realty Corp. in Jacksonville, is the 2010 president of Florida Realtors®.
He is a member of the Northeast Florida Association of Realtors® (NEFAR) and has held numerous leadership positions in regional, state and national real estate associations since 1987. On the state level, he served Florida Realtors as secretary in 2005, treasurer in 2007 and chaired its statewide information exchange among presidents of local associations in 2008.
Davis has served as a National Association of Realtors® (NAR) director for nearly a decade, and been active on committees addressing issues of transportation, federal taxation and property management. He is also a member of the National Association of Residential Property Managers and holds the Residential Management Professional (RMP) and Master Property Manager (MPM) designations.
As president, Davis wants to enhance Florida Realtors® delivery of education and services to members, while advancing the organization’s public policy agenda. “In 2010, we will continue to focus on revitalizing Florida’s economy and strengthening the housing market,” he says. “We want to turn today’s market challenges into opportunities for real estate professionals." President Wendell Davis
Meet all the Florida Realtors® officers
2010 Officers 2010 District Vice Presidents 
Meet Florida Realtors® CEO John Fridlington John Fridlington is the chief executive officer of the association and chief management officer. He is responsible for the administration of programs, services and policies, and for the Association's financial condition.
John’ s 22 years with the California Association of Realtors® and four years with the Massachusetts Association of Realtors®, made him the perfect candidate to take the helm in Florida in January 2005. John spends a lot of time traveling throughout Florida, meeting with local Boards to assess their needs and to determine how Florida Realtors® can best serve its membership.
© 2010 Florida Realtors®