CEO Symposium

Florida Realtors' CEO Symposium — Become a Better Board Leader
Tackle today's challenges and learn about new opportunities in this gathering of board presidents, association executives and district vice presidents.
Your leadership journey starts here.
Step into the room where Florida's real estate future gets shaped. The annual Florida Realtors® CEO Symposium brings together the brightest incoming board presidents, district vice presidents, CEOs, association executives, and leaders of Institutes, Societies and Councils — all in one high-energy setting designed to ignite your leadership potential.
This isn't your average conference. Expect bold conversations about where real estate is heading, real talk about the challenges your association will face, and actionable strategies you can put to work the moment you walk out the door.
You'll dive deep into:
- The hottest leadership techniques transforming associations right now
- Emerging real estate trends and challenges — and how to get ahead of them
- The tools, products, and events that will define your year
- Your rights, responsibilities, and protections as a Florida real estate board leader
Leave feeling informed, inspired, and ready to lead with confidence.
WHAT: 2026 Florida Realtors CEO Symposium
WHEN: September 27-29
WHERE: Loews Coral Gables Hotel, 2950 Coconut Grove Drive, Coral Gables, 33134. Click here to reserve a room.
Registration closes at 5 p.m. Tuesday, September 22.
Schedule
Monday, September 28
| 8-8:45 a.m. | Continental Breakfast |
| 8:30 a.m. | Doors open |
| 9-9:45 a.m. | Welcome with introduction of 2027 President Jorge Guerra's priorities |
| 9:45-10:15 a.m. | Legal Insights with the Florida Realtors Legal team |
| 10:15-10:35 a.m. | Prize drawings and break |
| 10:40-11:55 a.m. | KEYNOTE: The Art of Achieving Ambitious Things with Jia Jiang, followed by Q&A session |
| 11:55 a.m.-12:50 p.m. | Lunch |
| 12:45-12:50 p.m. | 25th anniversary of Realtor Relief Fund, plus updates on Florida Realtors charities |
| 12:55-1:25 p.m. | Crossing Borders: The Importance of International Partnership, with Jorge Guerra |
| 1:25-1:55 p.m. | Learn, Grow, Succeed: Professional Development and Digital Tools for Today's Realtor, with Ashley Wheeler, Florida Realtors Director of Professional Development |
| 1:55-2 p.m. | Prize Drawings |
| 2-2:20 p.m. | Break and sponsor message |
| 2:20-2:50 p.m. | Roadmapping: Charting a Course for the Year Ahead (Discussion and Breakout Session) |
| 2:50-2:55 p.m. | Wrap-up |
| 2:55-3:25 p.m. | Jia Jiang Book Signing |
| Dinner on your own | |
Tuesday, September 29
| 8:30-9:15 a.m. | Full Breakfast |
| 9 a.m. | Doors open |
| 9:30-10 a.m. | The State of the Market with Dr. Brad O'Connor, Florida Realtors chief economist |
| 10-10:45 a.m. | Two Roles, One Goal: Partnership That Drives Success (Discussion and Breakout Session) |
| 10:45-10:55 a.m. | Prize drawing and break |
| 10:55-12:05 p.m. | Interactive Trivia - Real Estate & Leadership Focused with Prizes |
| 12:05-12:15 p.m. | Looking ahead |
| Boxed lunch to go | |