Agents Shifting to Connection-First Marketing
Real estate agents are moving away from high-volume tactics for approaches like the 3-3-3 Rule, personalizing outreach to build authentic, lasting client ties.
NEW YORK — Agents are rethinking traditional marketing approaches in favor of methods that emphasize connection over volume.
One emerging practice, known as the 3-3-3 Rule, encourages professionals to call three people, send three handwritten notes and share three valuable resources each month. Advocates for the practice say the approach helps agents stay top of mind without overwhelming clients.
Beyond this, agents are urged to use social media more strategically by highlighting local events or client milestones and to leverage the calendar with seasonal checklists or small gestures tied to holidays.
When scheduled consistently, these activities build habits that strengthen relationships and lead to more referrals.
The goal isn't to be the loudest voice in the market, but to show up consistently and authentically, turning everyday interactions into long-term business growth.
Source: RISMedia (08/14/25) Davis, Darryl
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