Videos for Learning

What really drives success in today’s real estate market? According to luxury real estate expert Michael LaFido, it’s not the market—it’s the marketing. In this Florida Realtors® LIVE interview, LaFido shares practical strategies agents can use to stand out, build a strong personal brand, move up in price point, and market every listing like a million-dollar opportunity—regardless of budget.

Learn more about how AI and wearable tech can help you work more efficiently—without losing the human connection that matters most in real estate. 

Florida’s housing market closed out 2025 with several notable shifts. Find out where sales rebounded, why inventory trends changed course midyear and what surprised economists most as the year wrapped up. NEXT REPORT: February 17

Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, Christina Pappas, President of Illustrated Properties and 2025 NAR Region 5 Vice President, shares her vision for the future of real estate brokerage —from AI-driven tools and transparency to recruiting, retention, and long-term wealth building.

Florida’s housing market continued to respond positively to lower mortgage rates in November 2025, even as year-over-year comparisons remained affected by last year’s hurricane disruptions. NEXT REPORT: January 16

In this Legal Update, Florida Realtors® General Counsel Juana Watkins and Associate General Counsel Heather Rhodes walk through the 2026 forms changes, explaining why updates were made, how they affect your business and how to confidently use the latest versions in your transactions. CLICK HERE TO DOWNLOAD POWERPOINT PRESENTATION

Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, tech expert Burton Kelso breaks down how cybercriminals are using AI to target real estate professionals—and what you can do to protect yourself.

Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, this Top Producers Panel brings together two of Florida’s highest-performing agents to share the habits, systems and mindset that drive long-term success. 

October 2025 brought some eye-popping numbers to Florida’s housing market — including a 23% jump in new pending sales for single-family homes. But what’s behind that surge? NEXT REPORT: Dec. 19