How to Value Land Accurately
Unlike residential homes, every piece of land comes with unique complexities and opportunities. Watch to learn best practices for analyzing land value and spotting opportunities others might miss.
Videos for Learning
Learn from the Best — Advice for Realtors from Realtors
At Florida Realtors, we're dedicated to helping you be the best at your business. That's why we tap top real estate industry leaders to share the secrets to their success. With our Take 5 series, you'll hear advice on everything from marketing and listings to market research and tech trends — from been-there, done-that real estate pros.
The Untapped Niche: Working with Institutional Clients
Institutional buyers and sellers may be the most overlooked and most rewarding niche in the real estate business. Learn about building a lucrative practice by working with institutional clients like banks, hedge funds, government entities and family offices.
July 2025: Florida Market Shows Signs of Stability
Florida’s housing market saw steady trends in July with a few encouraging signs for both buyers and sellers. Overall, July shows a Florida market finding balance—giving buyers opportunities while setting the stage for sellers to benefit from tightening supply. NEXT REPORT: Sept. 23
How to Detect Accessibility Features in Any Property
Learn practical tips for recognizing modifications and opportunities that make a property accessible for people with disabilities. From doorways and kitchens to bathrooms, pools and parking, these insights help you better serve a broader range of clients.
How to Build a Global Luxury Real Estate Practice
Luxury real estate is more than local listings—it’s about reaching international buyers with precision, professionalism and strategy. Learn how to break into the business by mastering international markets and managing client expectations.
'How 59 Previous Jobs Made Me a Sales Powerhouse'
What if your babysitting gig, college hustle or lawn-mowing side job held the key to top-tier sales performance? Sales coach Dustin James shares how to peel back your “Million Dollar Onion”—an unforgettable metaphor for using your real-life job experiences to unlock connection, confidence, and conversion in the world of sales.
2025 Mid-Year: Sales Rebound, Prices Dip & Inventory Shifts
The second quarter and June numbers are in, and there are a few surprises, including a rebound in single-family sales and a steep drop in condo prices. Watch to see other Florida real estate trends. NEXT REPORT: August 21
The Power of a Positive Mindset in Sales (Backed by Science!)
Jackson Kerchis, partner at Happiness Means Business, reveals the critical role of optimism in sales and shares practical strategies to cultivate this powerful mindset. Investing in your psychological well-being isn't just "feel-good" – it's a strategic asset that directly translates to sales success.
Simple Sales Secrets That STILL Work
Everyone talks about getting back to basics, but why did we ever leave? Join Sean Carpenter from Coldwell Banker as he shares simple yet powerful activities rooted in relationships and consistent communication that lead to real estate sales success.