Property Marketing in the AI Era
Real estate agents can leverage AI to enhance listings, personalize marketing, save time and stay visible as buyers increasingly rely on AI tools.
NEW YORK — Artificial intelligence (AI) is turning property marketing into a faster, more tailored process. Teams are improving existing photos and renderings with motion, cleanup, and short loops, creating more immersive listings without the cost of new shoots.
The work is quicker, and prospects get a clearer feel for the space. Personalization is expanding, too. Agentic systems, which use AI to autonomously interact with webpages, software, and other features, are expected to tailor brochures and ads for each viewer with minimal lift.
Researchers at Gartner projects roughly one-third of enterprise applications will use this technology by 2028, which should shift staff time from setup to strategy. At the same time, discovery is changing as more users turn to AI platforms for answers.
That trend could dent organic search traffic, so marketers are updating their approach to include optimization for AI-driven results, not just traditional keywords.
For real estate professionals, the takeaways are direct. Use AI where it saves time and sharpens presentation, prepare listings for new discovery paths and keep the storytelling human. Those steps help protect visibility now and position teams for what comes next.
Source: CBRE (09/04/25)
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