Staying Ahead When Social Media Trends Shift
Real estate professionals who adapt social media strategies and combine them with personal outreach maintain steady leads despite market shifts.
NEW YORK -- Going viral can feel like a breakthrough for real estate professionals, but social media trends can shift quickly.
Texas-based real estate professional Ian Grossman built his YouTube presence into a strong lead generator before watching views and resulting clients taper off as the market cooled. Rather than abandoning his approach, he adjusted.
Grossman shifted to more targeted video topics while reintroducing tried-and-true methods such as email outreach, phone calls and handwritten notes. The strategy helped him reconnect with his sphere and database, providing stability even as algorithms changed.
Grossman’s pivot shows that steady lead generation depends on adaptability and consistent client contact. It points to the value of not relying on one channel, as agents who blend marketing platforms with relationship-building efforts are better equipped to handle shifts in engagement.
Source: Inman (09/08/25) Murdock, Christy
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