AI Becomes a Game Changer for Agents
AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.
NEW YORK -- AI tools create a transformational opportunity for real estate agents and brokers, empowering them with an ability to streamline their business, improve client services and elevate their productivity.
AI can be used to create a 12-month business plan with correct and detailed prompts. For example, the prompt should include what AI should be writing, how many homes the agent wants to sell, what methods they want to use to find leads, what areas they cover, which channels and locations they want to communicate with and how those tasks should be broken down (e.g., monthly, daily, or weekly).
AI also can be a personal negotiation coach and provide advice and scripts for tricky conversations. The prompt for these scripts would need all relevant details of the sellers, buyers, home inspection, listing price and other negotiable items in the process, as well as what the sellers and buyers have expressed regarding their emotions and desires related to the process.
Newsletters can be filled out with content generated by AI, as long as the prompts outline what the target audience is and what types of content should be included. Remember to ensure the prompt seeks a creative and engaging headline, article titles and information about certain steps of the process.
Other items AI can create include social media content for specific audiences, blog content that can meet marketing strategy needs, virtual staging and listing photos of declutttered rooms at a fraction of the cost. AI can be used to write press releases and summarize reports.
Experts agree the more detailed an AI prompt is, the better the output will be. Agents who leverage AI can streamline workflows and improve sales.
Inman (06/17/25) LeClair, Terry
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