Small Gestures, Lasting Real Estate Bonds

SARASOTA, Fla. -- Real-estate professionals who use pop-by gifts during informal check-in visits with customers and contacts say the method helps maintain relationships and steady communication and demonstrates appreciation.

Not all meetings should be formal, and they should not lead to customers feeling pressured. Pop-by gifts are a reminder that agents are available and attentive beyond a home purchase or sale. They can help maintain goodwill long after a sale is completed. These tokens can provide customers with a sense of reliability, which is likely to lead to additional referrals.

Small, useful or seasonal items can seem less like advertising and more like recognition without a marketing intent. Handwritten notes provided with gifts that are home-related or seasonal treats also provide a thoughtful touch, making the interaction feel genuine and considerate.

Another option is to select items that reflect seasonal events, local culture or local businesses, including handcrafted items, tickets to community events, artisanal foods and other items. Personalized calendars or planners with local events listed can be appreciated throughout the year, as well as hand sanitizers, lip balms and soothing lotions.

When delivering pop-by gifts, real estate professionals should consider keeping conversation light and focusing on the exchange. These gifts can provide positive greetings, notes of encouragement, offer time for feedback or focus on personal connections and interests.

However, gifts should never feel intrusive and should be maintained at a comfortable frequency. Bringing too many branded promotional items or bringing pop-by gifts too often can be considered intrusive and impersonal.

Some real estate agents integrate direct mail campaigns and marketing automation to strengthen customer connections. Combining those with pop-by gifts can further strengthen customer relationships.

Source: Sarasota Magazine (07/01/25)

© Copyright 2025 Smithbucklin